Top Home-decor in United States Influencers in 2026

6,221creators
0.28%avg engagement
31Kmedian followers
New York ยท Los Angeles ยท Atlantatop cities

Zaver lists 6,221 vetted home-decor in united states influencers on Instagram, averaging 0.28% engagement with a median audience of 31,435 followers. The segment's biggest hubs are New York, Los Angeles, Atlanta. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.

The United States home-decor segment features a diverse group of 6,221 creators, showcasing a variety of styles and aesthetics. With an average engagement rate of 0.28%, these creators can effectively connect with their audiences, making them valuable partners for brands in the home-decor space. The median follower count among these creators is 31,435, indicating a substantial reach. Top cities where these creators are based include New York, Los Angeles, and Atlanta, reflecting a concentration of talent in major urban areas. Brands looking to engage with this segment can find a range of creators who cater to different tastes and preferences. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1Joanna Gainesโœ“@joannagaines14M - home-decoreliteOpen profile โ†—
2Architectural Digestโœ“@archdigest11M - home-decoreliteOpen profile โ†—
3SARA UNDERWOODโœ“@saraunderwood8.0M - home-decoreliteOpen profile โ†—
4Interior Design & Home Decorโœ“@inspire_me_home_decor7.7M - home-decorpremiumOpen profile โ†—
5Farah Merhiโœ“@farahjmerhi7.5M - home-decoreliteOpen profile โ†—
6Chelsea DeBoerโœ“@chelseahouska6.6M - home-decorpremiumOpen profile โ†—
7THE HOME EDIT ยฎโœ“@thehomeedit6.3M - home-decorpremiumOpen profile โ†—
8Martha Stewartโœ“@marthastewart5.9M - home-decorpremiumOpen profile โ†—
9magnoliaโœ“@magnolia5.7M - home-decoreliteOpen profile โ†—
10Amazon Homeโœ“@amazonhome5.7M - home-decoreliteOpen profile โ†—
11Rochelle N. Stewartโœ“@operation_niki5.1M - home-decorpremiumOpen profile โ†—
12Chip Gainesโœ“@chipgaines4.9M - home-decorpremiumOpen profile โ†—
13Niftyโœ“@tastyhomeofficial4.5M - home-decorpremiumOpen profile โ†—
14gabriella demartinoโœ“@gabi4.1M - home-decorpremiumOpen profile โ†—
15Marie Kondoโœ“@mariekondo4.1M - home-decorpremiumOpen profile โ†—
16Hailie Jadeโœ“@hailiejade3.8M - home-decorpremiumOpen profile โ†—
17Pottery Barnโœ“@potterybarn3.8M - home-decorpremiumOpen profile โ†—
18HomeGoodsโœ“@homegoods3.8M - home-decorpremiumOpen profile โ†—
19Apartment Therapyโœ“@apartmenttherapy3.5M - home-decorpremiumOpen profile โ†—
20Jen Adams | @interiordesignerellaโœ“@interiordesignerella3.4M - home-decoreliteOpen profile โ†—
21Pinterestโœ“@pinterest3.2M - home-decorpremiumOpen profile โ†—
22Better Homes & Gardensโœ“@betterhomesandgardens3.2M - home-decoreliteOpen profile โ†—
23Country Livingโœ“@countrylivingmag3.1M - home-decorpremiumOpen profile โ†—
24Nabela Noor Martinโœ“@nabela2.9M - home-decoreliteOpen profile โ†—
25Catherine Bensonโœ“@_catben_2.9M - home-decoreliteOpen profile โ†—
26Crate and Barrelโœ“@crateandbarrel2.8M - home-decoreliteOpen profile โ†—
27West Elmโœ“@westelm2.7M - home-decorpremiumOpen profile โ†—
28IKEA USAโœ“@ikeausa2.6M - home-decorstandardOpen profile โ†—
29Michelle McRaeโœ“@shellychicboutique2.6M - home-decorpremiumOpen profile โ†—
30Hobby Lobbyโœ“@hobbylobby2.5M - home-decorstandardOpen profile โ†—
31Southern Livingโœ“@southernlivingmag2.5M - home-decorpremiumOpen profile โ†—
32Laura Avery | DIY & Homeโœ“@theaverycottage2.5M - home-decoreliteOpen profile โ†—
33Jodie Kammerer โ€ข AMAZON HOME FINDSโœ“@jodie.thedesigntwins2.5M - home-decorpremiumOpen profile โ†—
34Cole DeBoerโœ“@coledeboer2.4M - home-decorpremiumOpen profile โ†—
35Becki Owensโœ“@beckiowens2.4M - home-decorpremiumOpen profile โ†—
36Marco Zamoraโœ“@want.zamora2.4M - home-decorpremiumOpen profile โ†—
37Brett Ericksonโœ“@buildwithbert2.3M - home-decoreliteOpen profile โ†—
38Property Brothers ๐Ÿก๐Ÿ”จโœ“@propertybrothers2.2M - home-decorpremiumOpen profile โ†—
39Wayfairโœ“@wayfair2.1M - home-decoreliteOpen profile โ†—
40Decorโœ“@decor2.1M - home-decorstandardOpen profile โ†—
41Jess Conteโœ“@jess2.0M - home-decorpremiumOpen profile โ†—
42Jenn Todrykโœ“@theramblingredhead2.0M - home-decoreliteOpen profile โ†—
43Real Simpleโœ“@real_simple1.9M - home-decorpremiumOpen profile โ†—
44Travis Collinsโœ“@toolsbydesign1.9M - home-decorpremiumOpen profile โ†—
45Christina Haackโœ“@christinahaack1.9M - home-decorpremiumOpen profile โ†—
46TUSHYโœ“@tushy1.9M - home-decorpremiumOpen profile โ†—
47Teresa Laura Carusoโœ“@teresalaucar1.9M - home-decorpremiumOpen profile โ†—
48CFA Design Groupโœ“@cfadesigngroup1.8M - home-decoreliteOpen profile โ†—
49The Home Depotโœ“@homedepot1.8M - home-decoreliteOpen profile โ†—
50Elise Hunter | DIY & HOMEโœ“@huntersofhappiness1.8M - home-decorpremiumOpen profile โ†—

Hiring home-decor in united states creators: what to look for

When hiring creators in the home-decor segment, brands should consider several factors. First, assess the creator's engagement rate and follower count to ensure they align with the brand's target audience. It's also important to review the creator's content style and aesthetic to ensure it matches the brand's image. Additionally, brands should evaluate the creator's previous collaborations and audience demographics to gauge potential effectiveness. Establishing clear communication regarding expectations and deliverables is crucial for a successful partnership.

Frequently asked questions

What is the typical pricing for creators in the home-decor segment?

Pricing can vary widely based on the creator's follower count and engagement rate, with tiers ranging from micro-influencers to those with larger audiences.

What is the average engagement rate for creators in this segment?

The average engagement rate for creators in the home-decor segment is 0.28%.

How many creators are in the United States home-decor segment?

There are 6,221 creators in the United States home-decor segment.