Top Home-decor in United States Influencers in 2026
Zaver lists 6,221 vetted home-decor in united states influencers on Instagram, averaging 0.28% engagement with a median audience of 31,435 followers. The segment's biggest hubs are New York, Los Angeles, Atlanta. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United States home-decor segment features a diverse group of 6,221 creators, showcasing a variety of styles and aesthetics. With an average engagement rate of 0.28%, these creators can effectively connect with their audiences, making them valuable partners for brands in the home-decor space. The median follower count among these creators is 31,435, indicating a substantial reach. Top cities where these creators are based include New York, Los Angeles, and Atlanta, reflecting a concentration of talent in major urban areas. Brands looking to engage with this segment can find a range of creators who cater to different tastes and preferences. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Joanna Gaines✓@joannagaines | 14M | — | home-decor | elite | View profile → |
| 2 |  Architectural Digest✓@archdigest | 11M | — | home-decor | elite | View profile → |
| 3 |  SARA UNDERWOOD✓@saraunderwood | 8.0M | — | home-decor | elite | View profile → |
| 4 |  Interior Design & Home Decor✓@inspire_me_home_decor | 7.7M | — | home-decor | premium | View profile → |
| 5 |  Farah Merhi✓@farahjmerhi | 7.5M | — | home-decor | elite | View profile → |
| 6 |  Chelsea DeBoer✓@chelseahouska | 6.6M | — | home-decor | premium | View profile → |
| 7 |  THE HOME EDIT ®✓@thehomeedit | 6.3M | — | home-decor | premium | View profile → |
| 8 |  Martha Stewart✓@marthastewart | 5.9M | — | home-decor | premium | View profile → |
| 9 |  magnolia✓@magnolia | 5.7M | — | home-decor | elite | View profile → |
| 10 |  Amazon Home✓@amazonhome | 5.7M | — | home-decor | elite | View profile → |
| 11 |  Rochelle N. Stewart✓@operation_niki | 5.1M | — | home-decor | premium | View profile → |
| 12 |  Chip Gaines✓@chipgaines | 4.9M | — | home-decor | premium | View profile → |
| 13 |  Nifty✓@tastyhomeofficial | 4.5M | — | home-decor | premium | View profile → |
| 14 |  gabriella demartino✓@gabi | 4.1M | — | home-decor | premium | View profile → |
| 15 |  Marie Kondo✓@mariekondo | 4.1M | — | home-decor | premium | View profile → |
| 16 |  Hailie Jade✓@hailiejade | 3.8M | — | home-decor | premium | View profile → |
| 17 |  Pottery Barn✓@potterybarn | 3.8M | — | home-decor | premium | View profile → |
| 18 |  HomeGoods✓@homegoods | 3.8M | — | home-decor | premium | View profile → |
| 19 |  Apartment Therapy✓@apartmenttherapy | 3.5M | — | home-decor | premium | View profile → |
| 20 |  Jen Adams | @interiordesignerella✓@interiordesignerella | 3.4M | — | home-decor | elite | View profile → |
| 21 |  Pinterest✓@pinterest | 3.2M | — | home-decor | premium | View profile → |
| 22 |  Better Homes & Gardens✓@betterhomesandgardens | 3.2M | — | home-decor | elite | View profile → |
| 23 |  Country Living✓@countrylivingmag | 3.1M | — | home-decor | premium | View profile → |
| 24 |  Nabela Noor Martin✓@nabela | 2.9M | — | home-decor | elite | View profile → |
| 25 |  Catherine Benson✓@_catben_ | 2.9M | — | home-decor | elite | View profile → |
| 26 |  Crate and Barrel✓@crateandbarrel | 2.8M | — | home-decor | elite | View profile → |
| 27 |  West Elm✓@westelm | 2.7M | — | home-decor | premium | View profile → |
| 28 |  IKEA USA✓@ikeausa | 2.6M | — | home-decor | standard | View profile → |
| 29 |  Michelle McRae✓@shellychicboutique | 2.6M | — | home-decor | premium | View profile → |
| 30 |  Hobby Lobby✓@hobbylobby | 2.5M | — | home-decor | standard | View profile → |
| 31 |  Southern Living✓@southernlivingmag | 2.5M | — | home-decor | premium | View profile → |
| 32 |  Laura Avery | DIY & Home✓@theaverycottage | 2.5M | — | home-decor | elite | View profile → |
| 33 |  Jodie Kammerer • AMAZON HOME FINDS✓@jodie.thedesigntwins | 2.5M | — | home-decor | premium | View profile → |
| 34 |  Cole DeBoer✓@coledeboer | 2.4M | — | home-decor | premium | View profile → |
| 35 |  Becki Owens✓@beckiowens | 2.4M | — | home-decor | premium | View profile → |
| 36 |  Marco Zamora✓@want.zamora | 2.4M | — | home-decor | premium | View profile → |
| 37 |  Brett Erickson✓@buildwithbert | 2.3M | — | home-decor | elite | View profile → |
| 38 |  Property Brothers 🏡🔨✓@propertybrothers | 2.2M | — | home-decor | premium | View profile → |
| 39 |  Wayfair✓@wayfair | 2.1M | — | home-decor | elite | View profile → |
| 40 |  Decor✓@decor | 2.1M | — | home-decor | standard | View profile → |
| 41 |  Jess Conte✓@jess | 2.0M | — | home-decor | premium | View profile → |
| 42 |  Jenn Todryk✓@theramblingredhead | 2.0M | — | home-decor | elite | View profile → |
| 43 |  Real Simple✓@real_simple | 1.9M | — | home-decor | premium | View profile → |
| 44 |  Travis Collins✓@toolsbydesign | 1.9M | — | home-decor | premium | View profile → |
| 45 |  Christina Haack✓@christinahaack | 1.9M | — | home-decor | premium | View profile → |
| 46 |  TUSHY✓@tushy | 1.9M | — | home-decor | premium | View profile → |
| 47 |  Teresa Laura Caruso✓@teresalaucar | 1.9M | — | home-decor | premium | View profile → |
| 48 |  CFA Design Group✓@cfadesigngroup | 1.8M | — | home-decor | elite | View profile → |
| 49 |  The Home Depot✓@homedepot | 1.8M | — | home-decor | elite | View profile → |
| 50 |  Elise Hunter | DIY & HOME✓@huntersofhappiness | 1.8M | — | home-decor | premium | View profile → |
Hiring home-decor in united states creators: what to look for
When hiring creators in the home-decor segment, brands should consider several factors. First, assess the creator's engagement rate and follower count to ensure they align with the brand's target audience. It's also important to review the creator's content style and aesthetic to ensure it matches the brand's image. Additionally, brands should evaluate the creator's previous collaborations and audience demographics to gauge potential effectiveness. Establishing clear communication regarding expectations and deliverables is crucial for a successful partnership.
Frequently asked questions
What is the typical pricing for creators in the home-decor segment?
Pricing can vary widely based on the creator's follower count and engagement rate, with tiers ranging from micro-influencers to those with larger audiences.
What is the average engagement rate for creators in this segment?
The average engagement rate for creators in the home-decor segment is 0.28%.
How many creators are in the United States home-decor segment?
There are 6,221 creators in the United States home-decor segment.