Top 50 Home-decor Influencers
Ranked by follower count among 13,008 vetted Home-decor creators on Zaver.
This ranking highlights the top creators in the home-decor segment, showcasing the 50 profiles that have successfully passed Zaver's indexing quality bar. The top ten creators in this category collectively boast a significant follower count, with the highest being joannagaines at 13,685,170 followers. Other notable profiles include archdigest and westwingcom, with followers of 11,173,184 and 8,670,570 respectively. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Joanna Gainesโ@joannagaines | 14M | โ | home-decor | elite | View profile โ |
| 2 |  Architectural Digestโ@archdigest | 11M | โ | home-decor | elite | View profile โ |
| 3 |  WESTWINGโ@westwingcom | 8.7M | โ | home-decor | premium | View profile โ |
| 4 |  ZARA HOMEโ@zarahome | 8.1M | โ | home-decor | premium | View profile โ |
| 5 |  SARA UNDERWOODโ@saraunderwood | 8.0M | โ | home-decor | elite | View profile โ |
| 6 |  Interior Design & Home Decorโ@inspire_me_home_decor | 7.7M | โ | home-decor | premium | View profile โ |
| 7 |  Farah Merhiโ@farahjmerhi | 7.5M | โ | home-decor | elite | View profile โ |
| 8 |  Chelsea DeBoerโ@chelseahouska | 6.6M | โ | home-decor | premium | View profile โ |
| 9 |  THE HOME EDIT ยฎโ@thehomeedit | 6.3M | โ | home-decor | premium | View profile โ |
| 10 |  H&M HOMEโ@hmhome | 6.2M | โ | home-decor | premium | View profile โ |
| 11 |  Martha Stewartโ@marthastewart | 5.9M | โ | home-decor | premium | View profile โ |
| 12 |  magnoliaโ@magnolia | 5.7M | โ | home-decor | elite | View profile โ |
| 13 |  Amazon Homeโ@amazonhome | 5.7M | โ | home-decor | elite | View profile โ |
| 14 |  Rochelle N. Stewartโ@operation_niki | 5.1M | โ | home-decor | premium | View profile โ |
| 15 |  Chip Gainesโ@chipgaines | 4.9M | โ | home-decor | premium | View profile โ |
| 16 |  Niftyโ@tastyhomeofficial | 4.5M | โ | home-decor | premium | View profile โ |
| 17 |  Gastรณn Williamsโ@decasa.style | 4.3M | โ | home-decor | premium | View profile โ |
| 18 |  gabriella demartinoโ@gabi | 4.1M | โ | home-decor | premium | View profile โ |
| 19 |  ์ํฌ์ฐโ@ahnanihh | 4.1M | โ | home-decor | premium | View profile โ |
| 20 |  Marie Kondoโ@mariekondo | 4.1M | โ | home-decor | premium | View profile โ |
| 21 |  wโ@warwanarat | 4.1M | โ | home-decor | elite | View profile โ |
| 22 |  MadeiraMadeiraโ@madeiramadeiraloja | 3.9M | โ | home-decor | elite | View profile โ |
| 23 |  Hailie Jadeโ@hailiejade | 3.8M | โ | home-decor | premium | View profile โ |
| 24 |  Pottery Barnโ@potterybarn | 3.8M | โ | home-decor | premium | View profile โ |
| 25 |  HomeGoodsโ@homegoods | 3.8M | โ | home-decor | premium | View profile โ |
| 26 |  Vestcasaโ@vestcasa_oficial | 3.6M | โ | home-decor | premium | View profile โ |
| 27 |  MUJI็กๅฐ่ฏๅโ@muji_global | 3.5M | โ | home-decor | elite | View profile โ |
| 28 |  Apartment Therapyโ@apartmenttherapy | 3.5M | โ | home-decor | premium | View profile โ |
| 29 |  Jen Adams | @interiordesignerellaโ@interiordesignerella | 3.4M | โ | home-decor | elite | View profile โ |
| 30 |  Madame Cocoโ@madamecocotr | 3.3M | โ | home-decor | elite | View profile โ |
| 31 |  Carolina McCauleyโ@carolina.mccauley | 3.3M | โ | home-decor | premium | View profile โ |
| 32 |  Pinterestโ@pinterest | 3.2M | โ | home-decor | premium | View profile โ |
| 33 |  English Homeโ@englishhome | 3.2M | โ | home-decor | elite | View profile โ |
| 34 |  Better Homes & Gardensโ@betterhomesandgardens | 3.2M | โ | home-decor | elite | View profile โ |
| 35 |  Country Livingโ@countrylivingmag | 3.1M | โ | home-decor | premium | View profile โ |
| 36 |  Tok&Stokโ@tokstok | 3.1M | โ | home-decor | premium | View profile โ |
| 37 |  TAYLOR WARDโ@taylorwardx | 3.1M | โ | home-decor | elite | View profile โ |
| 38 |  Vogue Livingโ@vogueliving | 3.0M | โ | home-decor | elite | View profile โ |
| 39 |  Casa e Jardimโ@casaejardim | 3.0M | โ | home-decor | standard | View profile โ |
| 40 |  โณ๐ถ๐๐๐ถ ๐๐พ๐ถ๐โ@decorbymaggie | 3.0M | โ | home-decor | premium | View profile โ |
| 41 |  Nabela Noor Martinโ@nabela | 2.9M | โ | home-decor | elite | View profile โ |
| 42 |  Catherine Bensonโ@_catben_ | 2.9M | โ | home-decor | elite | View profile โ |
| 43 |  Crate and Barrelโ@crateandbarrel | 2.8M | โ | home-decor | elite | View profile โ |
| 44 |  Judith J Kombeโ@prettymyadeco | 2.8M | โ | home-decor | premium | View profile โ |
| 45 |  Karacaโ@karaca | 2.8M | โ | home-decor | premium | View profile โ |
| 46 |  West Elmโ@westelm | 2.7M | โ | home-decor | premium | View profile โ |
| 47 |  Alexa Collinsโ@alexacollins | 2.7M | โ | home-decor | elite | View profile โ |
| 48 |  โ Mohamed โ Veronikaโ@mo.ve__ | 2.6M | โ | home-decor | premium | View profile โ |
| 49 | 2.6M | โ | home-decor | elite | View profile โ | |
| 50 |  Maisons du Mondeโ@maisonsdumonde | 2.6M | โ | home-decor | elite | View profile โ |
Methodology
Creators are ranked by follower count, focusing on profiles that have met Zaver's quality standards, which include being labeled, categorized, and having a minimum of 5k followers.
Frequently asked questions
What criteria are used to rank the creators?
Creators are ranked based on their follower count among those that passed Zaver's indexing quality bar.
How many creators are included in this ranking?
The ranking includes a total of 50 creators in the home-decor segment.
Is engagement rate considered in the ranking?
No, the ranking is solely based on follower count.
What does it mean if content requires brand review?
It indicates that some content may need to be evaluated for brand safety.