Top 50 Home-decor Influencers
Ranked by follower count among 13,008 vetted Home-decor creators on Zaver.
This ranking highlights the top creators in the home-decor segment, showcasing the 50 profiles that have successfully passed Zaver's indexing quality bar. The top ten creators in this category collectively boast a significant follower count, with the highest being joannagaines at 13,685,170 followers. Other notable profiles include archdigest and westwingcom, with followers of 11,173,184 and 8,670,570 respectively. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Joanna Gaines✓@joannagaines | 14M | — | home-decor | elite | View profile → |
| 2 |  Architectural Digest✓@archdigest | 11M | — | home-decor | elite | View profile → |
| 3 |  WESTWING✓@westwingcom | 8.7M | — | home-decor | premium | View profile → |
| 4 |  ZARA HOME✓@zarahome | 8.1M | — | home-decor | premium | View profile → |
| 5 |  SARA UNDERWOOD✓@saraunderwood | 8.0M | — | home-decor | elite | View profile → |
| 6 |  Interior Design & Home Decor✓@inspire_me_home_decor | 7.7M | — | home-decor | premium | View profile → |
| 7 |  Farah Merhi✓@farahjmerhi | 7.5M | — | home-decor | elite | View profile → |
| 8 |  Chelsea DeBoer✓@chelseahouska | 6.6M | — | home-decor | premium | View profile → |
| 9 |  THE HOME EDIT ®✓@thehomeedit | 6.3M | — | home-decor | premium | View profile → |
| 10 |  H&M HOME✓@hmhome | 6.2M | — | home-decor | premium | View profile → |
| 11 |  Martha Stewart✓@marthastewart | 5.9M | — | home-decor | premium | View profile → |
| 12 |  magnolia✓@magnolia | 5.7M | — | home-decor | elite | View profile → |
| 13 |  Amazon Home✓@amazonhome | 5.7M | — | home-decor | elite | View profile → |
| 14 |  Rochelle N. Stewart✓@operation_niki | 5.1M | — | home-decor | premium | View profile → |
| 15 |  Chip Gaines✓@chipgaines | 4.9M | — | home-decor | premium | View profile → |
| 16 |  Nifty✓@tastyhomeofficial | 4.5M | — | home-decor | premium | View profile → |
| 17 |  Gastón Williams✓@decasa.style | 4.3M | — | home-decor | premium | View profile → |
| 18 |  gabriella demartino✓@gabi | 4.1M | — | home-decor | premium | View profile → |
| 19 |  안희연✓@ahnanihh | 4.1M | — | home-decor | premium | View profile → |
| 20 |  Marie Kondo✓@mariekondo | 4.1M | — | home-decor | premium | View profile → |
| 21 |  w✓@warwanarat | 4.1M | — | home-decor | elite | View profile → |
| 22 |  MadeiraMadeira✓@madeiramadeiraloja | 3.9M | — | home-decor | elite | View profile → |
| 23 |  Hailie Jade✓@hailiejade | 3.8M | — | home-decor | premium | View profile → |
| 24 |  Pottery Barn✓@potterybarn | 3.8M | — | home-decor | premium | View profile → |
| 25 |  HomeGoods✓@homegoods | 3.8M | — | home-decor | premium | View profile → |
| 26 |  Vestcasa✓@vestcasa_oficial | 3.6M | — | home-decor | premium | View profile → |
| 27 |  MUJI無印良品✓@muji_global | 3.5M | — | home-decor | elite | View profile → |
| 28 |  Apartment Therapy✓@apartmenttherapy | 3.5M | — | home-decor | premium | View profile → |
| 29 |  Jen Adams | @interiordesignerella✓@interiordesignerella | 3.4M | — | home-decor | elite | View profile → |
| 30 |  Madame Coco✓@madamecocotr | 3.3M | — | home-decor | elite | View profile → |
| 31 |  Carolina McCauley✓@carolina.mccauley | 3.3M | — | home-decor | premium | View profile → |
| 32 |  Pinterest✓@pinterest | 3.2M | — | home-decor | premium | View profile → |
| 33 |  English Home✓@englishhome | 3.2M | — | home-decor | elite | View profile → |
| 34 |  Better Homes & Gardens✓@betterhomesandgardens | 3.2M | — | home-decor | elite | View profile → |
| 35 |  Country Living✓@countrylivingmag | 3.1M | — | home-decor | premium | View profile → |
| 36 |  Tok&Stok✓@tokstok | 3.1M | — | home-decor | premium | View profile → |
| 37 |  TAYLOR WARD✓@taylorwardx | 3.1M | — | home-decor | elite | View profile → |
| 38 |  Vogue Living✓@vogueliving | 3.0M | — | home-decor | elite | View profile → |
| 39 |  Casa e Jardim✓@casaejardim | 3.0M | — | home-decor | standard | View profile → |
| 40 |  ℳ𝒶𝓇𝑔𝒶 𝒟𝒾𝒶𝓏✓@decorbymaggie | 3.0M | — | home-decor | premium | View profile → |
| 41 |  Nabela Noor Martin✓@nabela | 2.9M | — | home-decor | elite | View profile → |
| 42 |  Catherine Benson✓@_catben_ | 2.9M | — | home-decor | elite | View profile → |
| 43 |  Crate and Barrel✓@crateandbarrel | 2.8M | — | home-decor | elite | View profile → |
| 44 |  Judith J Kombe✓@prettymyadeco | 2.8M | — | home-decor | premium | View profile → |
| 45 |  Karaca✓@karaca | 2.8M | — | home-decor | premium | View profile → |
| 46 |  West Elm✓@westelm | 2.7M | — | home-decor | premium | View profile → |
| 47 |  Alexa Collins✓@alexacollins | 2.7M | — | home-decor | elite | View profile → |
| 48 |  ⠀ Mohamed ∞ Veronika✓@mo.ve__ | 2.6M | — | home-decor | premium | View profile → |
| 49 | 2.6M | — | home-decor | elite | View profile → | |
| 50 |  Maisons du Monde✓@maisonsdumonde | 2.6M | — | home-decor | elite | View profile → |
Methodology
Creators are ranked by follower count, focusing on profiles that have met Zaver's quality standards, which include being labeled, categorized, and having a minimum of 5k followers.
Frequently asked questions
What criteria are used to rank the creators?
Creators are ranked based on their follower count among those that passed Zaver's indexing quality bar.
How many creators are included in this ranking?
The ranking includes a total of 50 creators in the home-decor segment.
Is engagement rate considered in the ranking?
No, the ranking is solely based on follower count.
What does it mean if content requires brand review?
It indicates that some content may need to be evaluated for brand safety.