Top 50 Home-decor Influencers
Ranked by follower count among 13,008 vetted Home-decor creators on Zaver.
This ranking highlights the top creators in the home-decor segment, showcasing the 50 profiles that have successfully passed Zaver's indexing quality bar. The top ten creators in this category collectively boast a significant follower count, with the highest being joannagaines at 13,685,170 followers. Other notable profiles include archdigest and westwingcom, with followers of 11,173,184 and 8,670,570 respectively. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Joanna Gainesโ@joannagaines | 14M | - | home-decor | elite | Open profile โ |
| 2 |  Architectural Digestโ@archdigest | 11M | - | home-decor | elite | Open profile โ |
| 3 |  WESTWINGโ@westwingcom | 8.7M | - | home-decor | premium | Open profile โ |
| 4 |  ZARA HOMEโ@zarahome | 8.1M | - | home-decor | premium | Open profile โ |
| 5 |  SARA UNDERWOODโ@saraunderwood | 8.0M | - | home-decor | elite | Open profile โ |
| 6 |  Interior Design & Home Decorโ@inspire_me_home_decor | 7.7M | - | home-decor | premium | Open profile โ |
| 7 |  Farah Merhiโ@farahjmerhi | 7.5M | - | home-decor | elite | Open profile โ |
| 8 |  Chelsea DeBoerโ@chelseahouska | 6.6M | - | home-decor | premium | Open profile โ |
| 9 |  THE HOME EDIT ยฎโ@thehomeedit | 6.3M | - | home-decor | premium | Open profile โ |
| 10 |  H&M HOMEโ@hmhome | 6.2M | - | home-decor | premium | Open profile โ |
| 11 |  Martha Stewartโ@marthastewart | 5.9M | - | home-decor | premium | Open profile โ |
| 12 |  magnoliaโ@magnolia | 5.7M | - | home-decor | elite | Open profile โ |
| 13 |  Amazon Homeโ@amazonhome | 5.7M | - | home-decor | elite | Open profile โ |
| 14 |  Rochelle N. Stewartโ@operation_niki | 5.1M | - | home-decor | premium | Open profile โ |
| 15 |  Chip Gainesโ@chipgaines | 4.9M | - | home-decor | premium | Open profile โ |
| 16 |  Niftyโ@tastyhomeofficial | 4.5M | - | home-decor | premium | Open profile โ |
| 17 |  Gastรณn Williamsโ@decasa.style | 4.3M | - | home-decor | premium | Open profile โ |
| 18 |  gabriella demartinoโ@gabi | 4.1M | - | home-decor | premium | Open profile โ |
| 19 |  ์ํฌ์ฐโ@ahnanihh | 4.1M | - | home-decor | premium | Open profile โ |
| 20 |  Marie Kondoโ@mariekondo | 4.1M | - | home-decor | premium | Open profile โ |
| 21 |  wโ@warwanarat | 4.1M | - | home-decor | elite | Open profile โ |
| 22 |  MadeiraMadeiraโ@madeiramadeiraloja | 3.9M | - | home-decor | elite | Open profile โ |
| 23 |  Hailie Jadeโ@hailiejade | 3.8M | - | home-decor | premium | Open profile โ |
| 24 |  Pottery Barnโ@potterybarn | 3.8M | - | home-decor | premium | Open profile โ |
| 25 |  HomeGoodsโ@homegoods | 3.8M | - | home-decor | premium | Open profile โ |
| 26 |  Vestcasaโ@vestcasa_oficial | 3.6M | - | home-decor | premium | Open profile โ |
| 27 |  MUJI็กๅฐ่ฏๅโ@muji_global | 3.5M | - | home-decor | elite | Open profile โ |
| 28 |  Apartment Therapyโ@apartmenttherapy | 3.5M | - | home-decor | premium | Open profile โ |
| 29 |  Jen Adams | @interiordesignerellaโ@interiordesignerella | 3.4M | - | home-decor | elite | Open profile โ |
| 30 |  Madame Cocoโ@madamecocotr | 3.3M | - | home-decor | elite | Open profile โ |
| 31 |  Carolina McCauleyโ@carolina.mccauley | 3.3M | - | home-decor | premium | Open profile โ |
| 32 |  Pinterestโ@pinterest | 3.2M | - | home-decor | premium | Open profile โ |
| 33 |  English Homeโ@englishhome | 3.2M | - | home-decor | elite | Open profile โ |
| 34 |  Better Homes & Gardensโ@betterhomesandgardens | 3.2M | - | home-decor | elite | Open profile โ |
| 35 |  Country Livingโ@countrylivingmag | 3.1M | - | home-decor | premium | Open profile โ |
| 36 |  Tok&Stokโ@tokstok | 3.1M | - | home-decor | premium | Open profile โ |
| 37 |  TAYLOR WARDโ@taylorwardx | 3.1M | - | home-decor | elite | Open profile โ |
| 38 |  Vogue Livingโ@vogueliving | 3.0M | - | home-decor | elite | Open profile โ |
| 39 |  Casa e Jardimโ@casaejardim | 3.0M | - | home-decor | standard | Open profile โ |
| 40 |  โณ๐ถ๐๐๐ถ ๐๐พ๐ถ๐โ@decorbymaggie | 3.0M | - | home-decor | premium | Open profile โ |
| 41 |  Nabela Noor Martinโ@nabela | 2.9M | - | home-decor | elite | Open profile โ |
| 42 |  Catherine Bensonโ@_catben_ | 2.9M | - | home-decor | elite | Open profile โ |
| 43 |  Crate and Barrelโ@crateandbarrel | 2.8M | - | home-decor | elite | Open profile โ |
| 44 |  Judith J Kombeโ@prettymyadeco | 2.8M | - | home-decor | premium | Open profile โ |
| 45 |  Karacaโ@karaca | 2.8M | - | home-decor | premium | Open profile โ |
| 46 |  West Elmโ@westelm | 2.7M | - | home-decor | premium | Open profile โ |
| 47 |  Alexa Collinsโ@alexacollins | 2.7M | - | home-decor | elite | Open profile โ |
| 48 |  โ Mohamed โ Veronikaโ@mo.ve__ | 2.6M | - | home-decor | premium | Open profile โ |
| 49 | 2.6M | - | home-decor | elite | Open profile โ | |
| 50 |  Maisons du Mondeโ@maisonsdumonde | 2.6M | - | home-decor | elite | Open profile โ |
Methodology
Creators are ranked by follower count, focusing on profiles that have met Zaver's quality standards, which include being labeled, categorized, and having a minimum of 5k followers.
Frequently asked questions
What criteria are used to rank the creators?
Creators are ranked based on their follower count among those that passed Zaver's indexing quality bar.
How many creators are included in this ranking?
The ranking includes a total of 50 creators in the home-decor segment.
Is engagement rate considered in the ranking?
No, the ranking is solely based on follower count.
What does it mean if content requires brand review?
It indicates that some content may need to be evaluated for brand safety.