Top Home-decor in Italy Influencers in 2026
Zaver lists 199 vetted home-decor in italy influencers on Instagram with a median audience of 69,869 followers. The segment's biggest hubs are Milan, Cittadella, Rome. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
The Italy Home-decor segment features a diverse group of 199 creators who specialize in home decoration and design. With a median follower count of 69,869, these creators have established a significant presence in the niche. The top cities for this segment include Milan, Cittadella, and Rome, indicating a concentration of influence in urban areas known for their design culture. Marketers looking to engage with this segment can benefit from understanding the unique characteristics and preferences of both creators and their audiences. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  IKEA Italiaβ@ikeaitalia | 1.8M | - | home-decor | premium | Open profile β |
| 2 |  AD Italiaβ@ad_italia | 1.2M | - | home-decor | premium | Open profile β |
| 3 |  Gaia Clericiβ@gaiaclerici | 995K | - | home-decor | premium | Open profile β |
| 4 |  Kasanovaβ@kasanova | 934K | - | home-decor | standard | Open profile β |
| 5 |  ANDY CSINGERβ@andicsinger | 846K | - | home-decor | premium | Open profile β |
| 6 |  CasaFacileβ@casafacile | 751K | - | home-decor | premium | Open profile β |
| 7 |  ARTEMESTβ@artemest | 590K | - | home-decor | premium | Open profile β |
| 8 | 574K | - | home-decor | standard | Open profile β | |
| 9 |  πΏ Simona Olcese - Cozy Neutral Homeβ@thewhitehoneyhome | 548K | - | home-decor | premium | Open profile β |
| 10 |  Selettiβ@seletti | 467K | - | home-decor | premium | Open profile β |
| 11 |  Giada Giovanelli | Home Staging | Dog Lover | Fitnessβ@giadapole | 407K | - | home-decor | premium | Open profile β |
| 12 |  GINORI 1735β@ginori1735 | 384K | - | home-decor | premium | Open profile β |
| 13 |  Deborah Ottaianoβ@deborah_sweethome | 372K | - | home-decor | standard | Open profile β |
| 14 |  Natalia Liberati | Lifestyle e Arredamentoβ@natalialiberati | 370K | - | home-decor | premium | Open profile β |
| 15 | 367K | - | home-decor | standard | Open profile β | |
| 16 |  Poltrona Frauβ@poltronafrauofficial | 344K | - | home-decor | elite | Open profile β |
| 17 |  Officine Gulloβ@officine_gullo | 298K | - | home-decor | elite | Open profile β |
| 18 |  Foscariniβ@foscarinilamps | 298K | - | home-decor | premium | Open profile β |
| 19 |  neutral.livingβ@neutral.living.space | 293K | - | home-decor | standard | Open profile β |
| 20 |  Leroy Merlin Italiaβ@leroymerlinita | 270K | - | home-decor | standard | Open profile β |
| 21 |  π°πππ | π·πππ ππππ | π°πππππ | π»ππππππ’ππβ@anna_homelife | 247K | - | home-decor | standard | Open profile β |
| 22 |  Cose Di Casa.com rivista di arredamentoβ@cosedicasa_com | 244K | - | home-decor | standard | Open profile β |
| 23 | 240K | - | home-decor | standard | Open profile β | |
| 24 |  Ula Chincz | Ula Pedantula | porady domoweβ@ulapedantula | 233K | - | home-decor | standard | Open profile β |
| 25 |  Natalia Celientoβ@nataliaceliento.homeandevents | 229K | - | home-decor | premium | Open profile β |
| 26 |  Smeg Italiaβ@smegitalia | 229K | - | home-decor | premium | Open profile β |
| 27 |  GESSIβ@gessi_official | 223K | - | home-decor | premium | Open profile β |
| 28 | 223K | - | home-decor | standard | Open profile β | |
| 29 |  MUTINAβ@mutinaceramics | 222K | - | home-decor | premium | Open profile β |
| 30 |  Titty&Flavia | Soluzioni di casaβ@tittyeflavia | 196K | - | home-decor | premium | Open profile β |
| 31 | 184K | - | home-decor | standard | Open profile β | |
| 32 | 183K | - | home-decor | premium | Open profile β | |
| 33 |  Calligaris Officialβ@calligaris_official | 178K | - | home-decor | premium | Open profile β |
| 34 |  Alessandra Spadaβ@alessandraspadina | 175K | - | home-decor | standard | Open profile β |
| 35 | 165K | - | home-decor | premium | Open profile β | |
| 36 |  Valeria M. Tesoroβ@valeria_tesorocasa | 164K | - | home-decor | standard | Open profile β |
| 37 |  cc-tapisβ@cc_tapis | 161K | - | home-decor | standard | Open profile β |
| 38 |  Andrea Govoni|Architetto&Interior designer|Consulenze onlineβ@aandreagovoni | 158K | - | home-decor | premium | Open profile β |
| 39 |  AMANDADENI Livingβ@amandadeni | 153K | - | home-decor | premium | Open profile β |
| 40 | 153K | - | home-decor | premium | Open profile β | |
| 41 | 153K | - | home-decor | premium | Open profile β | |
| 42 |  Lorena Zizza πI n t e r i o r ~ l o v e rβ@home_by_ellez | 149K | - | home-decor | standard | Open profile β |
| 43 |  Angelica Cortese | Mamma, Casa & Pulizieβ@angelica_homesweethome | 146K | - | home-decor | standard | Open profile β |
| 44 |  VILLARIβ@villari_italy | 143K | - | home-decor | premium | Open profile β |
| 45 | 143K | - | home-decor | standard | Open profile β | |
| 46 |  Ilaria Rivieccioπβ@ilaria_sweethomee | 140K | - | home-decor | standard | Open profile β |
| 47 |  Le Gioieβ@le_gioie | 136K | - | home-decor | premium | Open profile β |
| 48 | 135K | - | home-decor | standard | Open profile β | |
| 49 |  Serena Spadafinaβ@lamagadeimobili | 135K | - | home-decor | standard | Open profile β |
| 50 |  La MΓ©nagΓ¨reβ@la_menagere | 132K | - | home-decor | premium | Open profile β |
Hiring home-decor in italy creators: what to look for
When hiring creators in the Italy Home-decor segment, brands should prioritize alignment with their values and aesthetic. It is essential to evaluate the creator's past collaborations and audience engagement to ensure authenticity. Brands should also consider the geographical location of creators, as those based in top cities like Milan and Rome may have different audience dynamics. Additionally, assessing the creator's content style and interaction with followers can provide insights into their potential effectiveness in promoting products.
Frequently asked questions
What is the typical pricing for creators in this segment?
Pricing can vary widely based on the creator's follower count and engagement levels, typically falling into several tiers.
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified for this segment.
How many creators are there in the Italy Home-decor segment?
There are 199 creators in the Italy Home-decor segment.