Top Home-decor in Italy Influencers in 2026
Zaver lists 199 vetted home-decor in italy influencers on Instagram with a median audience of 69,869 followers. The segment's biggest hubs are Milan, Cittadella, Rome. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Italy Home-decor segment features a diverse group of 199 creators who specialize in home decoration and design. With a median follower count of 69,869, these creators have established a significant presence in the niche. The top cities for this segment include Milan, Cittadella, and Rome, indicating a concentration of influence in urban areas known for their design culture. Marketers looking to engage with this segment can benefit from understanding the unique characteristics and preferences of both creators and their audiences. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  IKEA Italia✓@ikeaitalia | 1.8M | — | home-decor | premium | View profile → |
| 2 |  AD Italia✓@ad_italia | 1.2M | — | home-decor | premium | View profile → |
| 3 |  Gaia Clerici✓@gaiaclerici | 995K | — | home-decor | premium | View profile → |
| 4 |  Kasanova✓@kasanova | 934K | — | home-decor | standard | View profile → |
| 5 |  ANDY CSINGER✓@andicsinger | 846K | — | home-decor | premium | View profile → |
| 6 |  CasaFacile✓@casafacile | 751K | — | home-decor | premium | View profile → |
| 7 |  ARTEMEST✓@artemest | 590K | — | home-decor | premium | View profile → |
| 8 | 574K | — | home-decor | standard | View profile → | |
| 9 |  🌿 Simona Olcese - Cozy Neutral Home✓@thewhitehoneyhome | 548K | — | home-decor | premium | View profile → |
| 10 |  Seletti✓@seletti | 467K | — | home-decor | premium | View profile → |
| 11 |  Giada Giovanelli | Home Staging | Dog Lover | Fitness✓@giadapole | 407K | — | home-decor | premium | View profile → |
| 12 |  GINORI 1735✓@ginori1735 | 384K | — | home-decor | premium | View profile → |
| 13 |  Deborah Ottaiano✓@deborah_sweethome | 372K | — | home-decor | standard | View profile → |
| 14 |  Natalia Liberati | Lifestyle e Arredamento✓@natalialiberati | 370K | — | home-decor | premium | View profile → |
| 15 | 367K | — | home-decor | standard | View profile → | |
| 16 |  Poltrona Frau✓@poltronafrauofficial | 344K | — | home-decor | elite | View profile → |
| 17 |  Officine Gullo✓@officine_gullo | 298K | — | home-decor | elite | View profile → |
| 18 |  Foscarini✓@foscarinilamps | 298K | — | home-decor | premium | View profile → |
| 19 |  neutral.living✓@neutral.living.space | 293K | — | home-decor | standard | View profile → |
| 20 |  Leroy Merlin Italia✓@leroymerlinita | 270K | — | home-decor | standard | View profile → |
| 21 |  𝙰𝚗𝚗𝚊 | 𝙷𝚘𝚖𝚎 𝚝𝚒𝚙𝚜 | 𝙰𝚛𝚛𝚎𝚍𝚘 | 𝙻𝚒𝚏𝚎𝚜𝚝𝚢𝚕𝚎✓@anna_homelife | 247K | — | home-decor | standard | View profile → |
| 22 |  Cose Di Casa.com rivista di arredamento✓@cosedicasa_com | 244K | — | home-decor | standard | View profile → |
| 23 | 240K | — | home-decor | standard | View profile → | |
| 24 |  Ula Chincz | Ula Pedantula | porady domowe✓@ulapedantula | 233K | — | home-decor | standard | View profile → |
| 25 |  Natalia Celiento✓@nataliaceliento.homeandevents | 229K | — | home-decor | premium | View profile → |
| 26 |  Smeg Italia✓@smegitalia | 229K | — | home-decor | premium | View profile → |
| 27 |  GESSI✓@gessi_official | 223K | — | home-decor | premium | View profile → |
| 28 | 223K | — | home-decor | standard | View profile → | |
| 29 |  MUTINA✓@mutinaceramics | 222K | — | home-decor | premium | View profile → |
| 30 |  Titty&Flavia | Soluzioni di casa✓@tittyeflavia | 196K | — | home-decor | premium | View profile → |
| 31 | 184K | — | home-decor | standard | View profile → | |
| 32 | 183K | — | home-decor | premium | View profile → | |
| 33 |  Calligaris Official✓@calligaris_official | 178K | — | home-decor | premium | View profile → |
| 34 |  Alessandra Spada✓@alessandraspadina | 175K | — | home-decor | standard | View profile → |
| 35 | 165K | — | home-decor | premium | View profile → | |
| 36 |  Valeria M. Tesoro✓@valeria_tesorocasa | 164K | — | home-decor | standard | View profile → |
| 37 |  cc-tapis✓@cc_tapis | 161K | — | home-decor | standard | View profile → |
| 38 |  Andrea Govoni|Architetto&Interior designer|Consulenze online✓@aandreagovoni | 158K | — | home-decor | premium | View profile → |
| 39 |  AMANDADENI Living✓@amandadeni | 153K | — | home-decor | premium | View profile → |
| 40 | 153K | — | home-decor | premium | View profile → | |
| 41 | 153K | — | home-decor | premium | View profile → | |
| 42 |  Lorena Zizza 🍀I n t e r i o r ~ l o v e r✓@home_by_ellez | 149K | — | home-decor | standard | View profile → |
| 43 |  Angelica Cortese | Mamma, Casa & Pulizie✓@angelica_homesweethome | 146K | — | home-decor | standard | View profile → |
| 44 |  VILLARI✓@villari_italy | 143K | — | home-decor | premium | View profile → |
| 45 | 143K | — | home-decor | standard | View profile → | |
| 46 |  Ilaria Rivieccio🌙✓@ilaria_sweethomee | 140K | — | home-decor | standard | View profile → |
| 47 |  Le Gioie✓@le_gioie | 136K | — | home-decor | premium | View profile → |
| 48 | 135K | — | home-decor | standard | View profile → | |
| 49 |  Serena Spadafina✓@lamagadeimobili | 135K | — | home-decor | standard | View profile → |
| 50 |  La Ménagère✓@la_menagere | 132K | — | home-decor | premium | View profile → |
Hiring home-decor in italy creators: what to look for
When hiring creators in the Italy Home-decor segment, brands should prioritize alignment with their values and aesthetic. It is essential to evaluate the creator's past collaborations and audience engagement to ensure authenticity. Brands should also consider the geographical location of creators, as those based in top cities like Milan and Rome may have different audience dynamics. Additionally, assessing the creator's content style and interaction with followers can provide insights into their potential effectiveness in promoting products.
Frequently asked questions
What is the typical pricing for creators in this segment?
Pricing can vary widely based on the creator's follower count and engagement levels, typically falling into several tiers.
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified for this segment.
How many creators are there in the Italy Home-decor segment?
There are 199 creators in the Italy Home-decor segment.