Benchmark · live data
Design influencer engagement rate benchmark (2026)
5,122creators
2.44%avg engagement
26Kmedian followers
New York · London · Los Angelestop cities
What counts as good in Design?
2.44%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 3.66% | 1.5× the niche average or better |
| Good | 2.44% – 3.66% | at or above the niche average |
| Average | 1.22% – 2.44% | within half of the average |
| Low | below 1.22% | investigate authenticity and content fit |
Every Design creator profile on Zaver shows this verdict automatically — browse 5,122 vetted Design creators →
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Frequently asked questions
What is a good engagement rate for Design influencers?
The average across 5,122 vetted Design creators is 2.44%. At or above that is good; 3.66%+ is excellent; below 1.22% is weak for the niche.
How is this benchmark calculated?
Live from 5,122 Design creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.