Top Design Influencers in 2026
Zaver lists 5,122 vetted design influencers on Instagram, averaging 2.44% engagement with a median audience of 25,979 followers. The segment's biggest hubs are New York, London, Los Angeles. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Design segment encompasses a diverse group of 5,122 creators who specialize in various aspects of design, including graphic design, interior design, and product design. This segment boasts an average engagement rate of 2.44%, indicating a strong level of interaction between creators and their audiences. The median follower count among these creators is 25,979, providing brands with a substantial reach potential. Notably, the top cities for creators in this segment include New York, London, and Los Angeles, which are key hubs for design innovation and trends. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  PANTONE✓@pantone | 4.1M | — | design | premium | View profile → |
| 2 |  designboom magazine✓@designboom | 4.1M | — | design | premium | View profile → |
| 3 |  Design Milk✓@designmilk | 3.8M | — | design | elite | View profile → |
| 4 |  Husen Fayad✓@husenfayad | 3.5M | — | design | elite | View profile → |
| 5 |  Her Gün 1 Tasarım✓@everday1design | 3.5M | — | design | premium | View profile → |
| 6 |  Urban Theory✓@urbantheory_ | 3.3M | — | design | elite | View profile → |
| 7 |  Diego de León✓@juve3dstudio | 3.1M | — | design | premium | View profile → |
| 8 |  Amazing Architecture✓@amazing.architecture | 2.9M | — | design | premium | View profile → |
| 9 |  Design.Only✓@design.only | 2.6M | — | design | elite | View profile → |
| 10 |  Canva✓@canva | 2.6M | — | design | elite | View profile → |
| 11 | 2.1M | — | design | premium | View profile → | |
| 12 |  Adobe✓@adobe | 2.1M | — | design | elite | View profile → |
| 13 |  THE ARTWORK✓@artworkla_ | 2.0M | — | design | elite | View profile → |
| 14 |  Bhupeshkumar - 07Sketches (Architecture & Design)✓@07sketches | 2.0M | — | design | premium | View profile → |
| 15 |  Architecture & Design Dose✓@archdose | 1.8M | — | design | elite | View profile → |
| 16 |  PetiteKnit // Mette✓@petiteknit | 1.5M | — | design | premium | View profile → |
| 17 |  Wallpaper*✓@wallpapermag | 1.5M | — | design | premium | View profile → |
| 18 |  Artemy Lebedev✓@temalebedev | 1.5M | — | design | premium | View profile → |
| 19 |  Puia Shamsossadati✓@thisisamans.world | 1.4M | — | design | elite | View profile → |
| 20 |  Jeffery Mead✓@the_jefferymead | 1.4M | — | design | elite | View profile → |
| 21 |  Fast Printing | FASTPRINTING.COM✓@fastprinting | 1.4M | — | design | premium | View profile → |
| 22 |  Helen Owen Kalter✓@helenowen | 1.4M | — | design | premium | View profile → |
| 23 |  Cyril✓@cyrilmp4 | 1.4M | — | design | premium | View profile → |
| 24 |  Vitra✓@vitra | 1.3M | — | design | premium | View profile → |
| 25 |  Nathalie Fanj ناتالي فنج✓@nathaliefanj | 1.3M | — | design | premium | View profile → |
| 26 |  Nisha Droch✓@nisha_droch | 1.3M | — | design | premium | View profile → |
| 27 |  Bruna Schmitt✓@bruuschmitt | 1.2M | — | design | premium | View profile → |
| 28 |  Archilovers✓@archilovers | 1.2M | — | design | premium | View profile → |
| 29 |  Marimekko✓@marimekko | 1.2M | — | design | elite | View profile → |
| 30 |  DesignWanted✓@designwanted | 1.2M | — | design | premium | View profile → |
| 31 |  Arzu Sabanci✓@arzusabanci | 1.2M | — | design | premium | View profile → |
| 32 |  Construction Web✓@constructionweb | 1.1M | — | design | standard | View profile → |
| 33 | 1.1M | — | design | premium | View profile → | |
| 34 |  NOMAYONNAISEPLEASE✓@brightnorr | 1.1M | — | design | elite | View profile → |
| 35 |  It's Nice That✓@itsnicethat | 1.1M | — | design | premium | View profile → |
| 36 |  Aleyna Beyazgül✓@aleynabeyazgul | 1.0M | — | design | premium | View profile → |
| 37 |  Arquitetura & Construção✓@revistaaec | 976K | — | design | premium | View profile → |
| 38 |  Jesse Martin✓@jesse_martin_ | 961K | — | design | premium | View profile → |
| 39 |  product designer✓@steven_de_groot | 949K | — | design | premium | View profile → |
| 40 |  The Cool Hunter✓@thecoolhunter_ | 942K | — | design | elite | View profile → |
| 41 |  BWB Embalagens✓@bwbembalagens | 917K | — | design | standard | View profile → |
| 42 |  Figma✓@figma | 914K | — | design | elite | View profile → |
| 43 |  Bhuwin✓@bhuwin91 | 897K | — | design | premium | View profile → |
| 44 | 891K | — | design | premium | View profile → | |
| 45 |  CI Caderno Inteligente®✓@ocadernointeligente | 874K | — | design | standard | View profile → |
| 46 |  🔰 Robert Design✓@rob3rtdesign | 850K | — | design | premium | View profile → |
| 47 |  MVRDV✓@mvrdv | 803K | — | design | premium | View profile → |
| 48 | 799K | — | design | premium | View profile → | |
| 49 |  Allan Peters✓@allanpeters | 788K | — | design | premium | View profile → |
| 50 |  Kartell Official✓@kartell_official | 783K | — | design | premium | View profile → |
Hiring design creators: what to look for
When hiring creators in the Design segment, brands should prioritize alignment with their values and aesthetic. It is essential to evaluate the creator's portfolio to ensure their style matches the brand's vision. Additionally, brands should consider the creator's engagement rate, as higher engagement can lead to more effective collaborations. Understanding the demographic of the creator's audience can also help in targeting the right consumers. Finally, brands should be prepared to discuss compensation structures, which can vary based on the creator's reach and influence.
Frequently asked questions
What is the average engagement rate for creators in the Design segment?
The average engagement rate for creators in the Design segment is 2.44%.
What should brands consider when hiring creators in this segment?
Brands should consider alignment with their values, the creator's portfolio, engagement rate, audience demographics, and compensation structures.
What are the typical pricing tiers for creators in the Design segment?
Pricing can vary significantly based on the creator's reach and influence, with tiers generally ranging from micro to macro influencers.