Benchmark · live data

Competitive-exams influencer engagement rate benchmark (2026)

273creators
96Kmedian followers
Brasília · São Paulo · Goiâniatop cities

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Frequently asked questions

What is a good engagement rate for Competitive-exams influencers?

Zaver benchmarks Competitive-exams creators against the live niche average computed from vetted profiles.

How is this benchmark calculated?

Live from 273 Competitive-exams creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.

Why do engagement rates differ by niche?

Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.