Benchmark · live data
Nutrition influencer engagement rate benchmark (2026)
9,012creators
1.57%avg engagement
40Kmedian followers
Istanbul · São Paulo · Los Angelestop cities
What counts as good in Nutrition?
1.57%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 2.36% | 1.5× the niche average or better |
| Good | 1.57% – 2.36% | at or above the niche average |
| Average | 0.79% – 1.57% | within half of the average |
| Low | below 0.79% | investigate authenticity and content fit |
Every Nutrition creator profile on Zaver shows this verdict automatically — browse 9,012 vetted Nutrition creators →
Related
Frequently asked questions
What is a good engagement rate for Nutrition influencers?
The average across 9,012 vetted Nutrition creators is 1.57%. At or above that is good; 2.36%+ is excellent; below 0.79% is weak for the niche.
How is this benchmark calculated?
Live from 9,012 Nutrition creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.