Benchmark · live data
Recipes influencer engagement rate benchmark (2026)
4,200creators
95Kmedian followers
Washington D.C. · Los Angeles · Paristop cities
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Frequently asked questions
What is a good engagement rate for Recipes influencers?
Zaver benchmarks Recipes creators against the live niche average computed from vetted profiles.
How is this benchmark calculated?
Live from 4,200 Recipes creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.