Top Recipes Influencers in 2026

The Recipes segment features a diverse group of 4,200 creators who focus on culinary content. This niche attracts a median follower count of 94,587, indicating a substantial audience for brands looking to engage with food enthusiasts. The top cities where these creators are based include Washington D.C., Los Angeles, and Paris, reflecting a global interest in culinary arts. Marketers can leverage this segment to reach a wide range of demographics interested in cooking, baking, and food culture. Some content may require brand review.

Hiring recipes creators: what to look for

When hiring creators in the Recipes segment, brands should consider the creator's audience demographics and engagement levels. It is important to assess the alignment between the creator's content style and the brand's values. Additionally, brands should evaluate previous collaborations and the creator's ability to produce high-quality, engaging content. Understanding the creator's reach and influence within the culinary community can also aid in making informed decisions.

Frequently asked questions