Top Recipes Influencers in 2026
Zaver lists 4,200 vetted recipes influencers on Instagram with a median audience of 94,587 followers. The segment's biggest hubs are Washington D.C., Los Angeles, Paris. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Recipes segment features a diverse group of 4,200 creators who focus on culinary content. This niche attracts a median follower count of 94,587, indicating a substantial audience for brands looking to engage with food enthusiasts. The top cities where these creators are based include Washington D.C., Los Angeles, and Paris, reflecting a global interest in culinary arts. Marketers can leverage this segment to reach a wide range of demographics interested in cooking, baking, and food culture. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Tasty✓@buzzfeedtasty | 43M | — | recipes | premium | View profile → |
| 2 |  Abir El Saghir عبير الصغير✓@abiresag | 25M | — | recipes | premium | View profile → |
| 3 |  Jordan Howlett✓@jordan_the_stallion8 | 19M | — | recipes | elite | View profile → |
| 4 |  Nefis Yemek Tarifleri✓@nefisyemektarifleri | 12M | — | recipes | elite | View profile → |
| 5 |  Betul Tunc✓@turkuazkitchen | 11M | — | recipes | elite | View profile → |
| 6 |  tastyuk✓@tastyuk | 9.8M | — | recipes | elite | View profile → |
| 7 |  Şükran Kaymak✓@sukrankaymak | 8.1M | — | recipes | premium | View profile → |
| 8 |  ١٥ ثانية | 15s✓@15smeals | 7.9M | — | recipes | elite | View profile → |
| 9 |  Carolina Díaz✓@soycarolinadiaz | 7.6M | — | recipes | elite | View profile → |
| 10 |  Tasty Japan-人気No.1簡単料理・幸せレシピ✓@tastyjapan | 7.4M | — | recipes | elite | View profile → |
| 11 |  TudoGostoso✓@tudogostosooficial | 7.4M | — | recipes | premium | View profile → |
| 12 |  Kian Hiatt✓@cookingwithkian | 6.8M | — | recipes | premium | View profile → |
| 13 |  MasterChef Shipra Khanna | Author✓@masterchefshiprakhanna | 6.3M | — | recipes | elite | View profile → |
| 14 |  Paulina Cocina - Recetas y eso✓@paulinacocina | 6.2M | — | recipes | elite | View profile → |
| 15 |  Betto Auge✓@bettoauge | 5.6M | — | recipes | elite | View profile → |
| 16 |  Ailin Tokman - Recetas Faciles ✨✓@ailutokman | 5.6M | — | recipes | elite | View profile → |
| 17 |  Benedetta Rossi✓@fattoincasadabenedetta | 5.4M | — | recipes | elite | View profile → |
| 18 |  Tieghan Gerard✓@halfbakedharvest | 5.4M | — | recipes | premium | View profile → |
| 19 |  GialloZafferano✓@giallozafferano | 5.3M | — | recipes | elite | View profile → |
| 20 |  Patricio Carvalho✓@patriciocarvalho21 | 5.2M | — | recipes | elite | View profile → |
| 21 |  デリッシュキッチン-料理・献立・レシピ✓@delishkitchen.tv | 5.0M | — | recipes | premium | View profile → |
| 22 |  Nermin Yazılıtaş✓@nerminyazilitas | 4.9M | — | recipes | elite | View profile → |
| 23 |  Yumna | Feel Good Foodie✓@feelgoodfoodie | 4.8M | — | recipes | elite | View profile → |
| 24 |  kiwilimón✓@kiwilimon | 4.6M | — | recipes | premium | View profile → |
| 25 |  Kurashiru [クラシル] -毎日役立つ！簡単＆本格レシピ・料理✓@kurashiru | 4.4M | — | recipes | premium | View profile → |
| 26 | 4.3M | — | recipes | elite | View profile → | |
| 27 |  Rena | Healthy Fitness Meals✓@healthyfitnessmeals | 4.3M | — | recipes | elite | View profile → |
| 28 |  Nick DiGiovanni✓@nick.digiovanni | 4.3M | — | recipes | premium | View profile → |
| 29 |  Yemek.com✓@yemekcom | 4.3M | — | recipes | premium | View profile → |
| 30 |  Cookist✓@cookist | 4.1M | — | recipes | premium | View profile → |
| 31 |  Food & Wine✓@foodandwine | 4.1M | — | recipes | standard | View profile → |
| 32 |  Anna Terés✓@annarecetasfaciles | 4.0M | — | recipes | elite | View profile → |
| 33 |  Mob - delicious, healthy midweek cooking✓@mob | 4.0M | — | recipes | premium | View profile → |
| 34 |  HomeCookingShow✓@homecookingshow | 3.9M | — | recipes | premium | View profile → |
| 35 |  Giuseppe Maiello✓@giuseppe_healthy | 3.9M | — | recipes | standard | View profile → |
| 36 |  Safiye Aras✓@hayalimdekiyemekler | 3.7M | — | recipes | standard | View profile → |
| 37 |  Food52✓@food52 | 3.7M | — | recipes | standard | View profile → |
| 38 |  Hebbar's Kitchen✓@hebbars.kitchen | 3.7M | — | recipes | premium | View profile → |
| 39 |  Michieva Zalina✓@michieva_zalina | 3.6M | — | recipes | elite | View profile → |
| 40 | 3.3M | — | recipes | premium | View profile → | |
| 41 |  How To Meal Prep✓@how2mealprep | 3.3M | — | recipes | elite | View profile → |
| 42 |  Meghna’s Food Magic✓@meghnasfoodmagic | 3.2M | — | recipes | premium | View profile → |
| 43 |  Chef Max Mariola✓@chefmaxmariola | 3.2M | — | recipes | elite | View profile → |
| 44 |  Nancy Karim✓@delicomida | 3.1M | — | recipes | premium | View profile → |
| 45 |  Eloá Almeida🍋 l receitas👩🍳✓@eloaalmeida88 | 3.1M | — | recipes | premium | View profile → |
| 46 |  Diego Assalve✓@receitasdepai | 3.1M | — | recipes | standard | View profile → |
| 47 |  Nicole Keshishian | KALEJUNKIE®✓@kalejunkie | 3.0M | — | recipes | elite | View profile → |
| 48 |  Ａｙşｅ Şｅｎ✓@aysens.kitchen | 2.9M | — | recipes | premium | View profile → |
| 49 |  EatingWell✓@eatingwell | 2.8M | — | recipes | premium | View profile → |
| 50 |  Firhan✓@firhanmci6 | 2.7M | — | recipes | elite | View profile → |
Hiring recipes creators: what to look for
When hiring creators in the Recipes segment, brands should consider the creator's audience demographics and engagement levels. It is important to assess the alignment between the creator's content style and the brand's values. Additionally, brands should evaluate previous collaborations and the creator's ability to produce high-quality, engaging content. Understanding the creator's reach and influence within the culinary community can also aid in making informed decisions.
Frequently asked questions
What is the average engagement rate for creators in the Recipes segment?
The average engagement rate for this segment is not specified.
What should brands consider when looking for creators in this niche?
Brands should evaluate audience demographics, content style, and previous collaborations.
What are the typical pricing tiers for creators in the Recipes segment?
Pricing tiers can vary widely based on the creator's reach and engagement.