Recipes Influencer Marketing in 2026
Recipes is one of Zaver's tracked Instagram niches, with 4,200 vetted creators and a median audience of 94,587 followers. This hub links the segment's top creators, full listing, Top 50 ranking, engagement benchmark and country-level breakdowns.
The Recipes segment features a diverse group of 4,200 creators who focus on culinary content. This niche attracts a median follower count of 94,587, indicating a substantial audience for brands looking to engage with food enthusiasts. The top cities where these creators are based include Washington D.C., Los Angeles, and Paris, reflecting a global interest in culinary arts. Marketers can leverage this segment to reach a wide range of demographics interested in cooking, baking, and food culture. Some content may require brand review.
Similar creators
Browse all 4,200 Recipes creators → See the Top 50 ranking →
Recipes influencers by country
Hiring recipes creators: what to look for
When hiring creators in the Recipes segment, brands should consider the creator's audience demographics and engagement levels. It is important to assess the alignment between the creator's content style and the brand's values. Additionally, brands should evaluate previous collaborations and the creator's ability to produce high-quality, engaging content. Understanding the creator's reach and influence within the culinary community can also aid in making informed decisions.
Frequently asked questions
What is the average engagement rate for creators in the Recipes segment?
The average engagement rate for this segment is not specified.
What should brands consider when looking for creators in this niche?
Brands should evaluate audience demographics, content style, and previous collaborations.
What are the typical pricing tiers for creators in the Recipes segment?
Pricing tiers can vary widely based on the creator's reach and engagement.