Top Recipes in United Kingdom Influencers in 2026
Zaver lists 153 vetted recipes in united kingdom influencers on Instagram with a median audience of 141,931 followers. The segment's biggest hubs are London, Twickenham, City of Bradford. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
The United Kingdom Recipes segment features a diverse group of 153 creators, each contributing unique culinary content. This segment showcases a median follower count of 141,931, indicating a substantial audience reach. The top cities for creators in this niche include London, Twickenham, and the City of Bradford, highlighting regional culinary interests. While the average engagement rate is not specified, brands can expect varying levels of interaction depending on the creator's style and audience. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  tastyukβ@tastyuk | 9.8M | - | recipes | elite | Open profile β |
| 2 |  MasterChef Shipra Khanna | Authorβ@masterchefshiprakhanna | 6.3M | - | recipes | elite | Open profile β |
| 3 |  Mob - delicious, healthy midweek cookingβ@mob | 4.0M | - | recipes | premium | Open profile β |
| 4 |  Poppy OβTooleβ@poppy_cooks | 1.5M | - | recipes | premium | Open profile β |
| 5 |  Good Foodβ@goodfoodeveryday | 1.5M | - | recipes | standard | Open profile β |
| 6 |  Chris Collinsβ@dontgobaconmyheart_ | 1.4M | - | recipes | elite | Open profile β |
| 7 |  BBC Food | Fun, simple and deliciousβ@bbcfood | 1.3M | - | recipes | premium | Open profile β |
| 8 | 1.2M | - | recipes | premium | Open profile β | |
| 9 |  Tastemade UKβ@tastemadeuk | 1.2M | - | recipes | elite | Open profile β |
| 10 |  Amy Sheppardβ@amysheppardfood | 1.2M | - | recipes | elite | Open profile β |
| 11 |  Pinch of Nomβ@pinchofnom | 1.2M | - | recipes | premium | Open profile β |
| 12 |  John Gregory-Smithβ@johngs | 1.2M | - | recipes | premium | Open profile β |
| 13 |  Jane Dunnβ@janespatisserie | 1.1M | - | recipes | premium | Open profile β |
| 14 |  BOSH! - π Flavour | πͺπ» Protein | π± Fibreβ@bosh.tv | 1.0M | - | recipes | elite | Open profile β |
| 15 |  Jon Wattsβ@jonwatts88 | 988K | - | recipes | premium | Open profile β |
| 16 |  Margie Nomuraβ@desertislanddishes | 970K | - | recipes | premium | Open profile β |
| 17 |  Roxy Pope + Ben Pookβ@roxyandben | 826K | - | recipes | premium | Open profile β |
| 18 |  Emma Petersen (thefitlondoner)β@emmapetersen | 799K | - | recipes | premium | Open profile β |
| 19 | 794K | - | recipes | premium | Open profile β | |
| 20 |  James Martinβ@jamesmartinchef | 766K | - | recipes | premium | Open profile β |
| 21 |  Eleanor Wilkinsonβ@eleanorgwilkinson | 756K | - | recipes | premium | Open profile β |
| 22 |  Michela (presenter/mum/chef) easy home cooked recipesβ@michela.chiappa | 729K | - | recipes | elite | Open profile β |
| 23 |  Ashleigh Mogford π©πΌβπ³β@cardiff.mum | 717K | - | recipes | elite | Open profile β |
| 24 |  Craig Morrisonβ@craigamorrison | 689K | - | recipes | premium | Open profile β |
| 25 |  Karan Gokaniβ@karancooks | 662K | - | recipes | premium | Open profile β |
| 26 |  Marina Georgallidesβ@chefmarinie | 627K | - | recipes | premium | Open profile β |
| 27 |  Hayley Dean | Air Fryer & Slow Cooker Recipesβ@hayleys.world | 619K | - | recipes | premium | Open profile β |
| 28 |  Nigel Slaterβ@nigelslater | 578K | - | recipes | premium | Open profile β |
| 29 |  Gina Burgessβ@georginaburgess_ | 562K | - | recipes | premium | Open profile β |
| 30 |  Fuss Free Family Food by Sarah Rossiβ@tamingtwins | 554K | - | recipes | standard | Open profile β |
| 31 |  Annie Mae Herringβ@theculinarybee | 550K | - | recipes | premium | Open profile β |
| 32 |  Nathan Joseph | Online Coachβ@nathangjoseph | 519K | - | recipes | standard | Open profile β |
| 33 |  Michael Taylorβ@ziangsfoodworkshop | 496K | - | recipes | premium | Open profile β |
| 34 |  Tastemade Franceβ@tastemadefr | 483K | - | recipes | premium | Open profile β |
| 35 |  Elly Smartβ@ellysplate | 445K | - | recipes | premium | Open profile β |
| 36 |  Maria Popaβ@yummy.expert | 435K | - | recipes | standard | Open profile β |
| 37 |  Emma Hollingsworth | Plantbased GF recipes π§β@mrshollingsworths | 384K | - | recipes | premium | Open profile β |
| 38 |  Dana Conwayβ@dana_conway | 374K | - | recipes | standard | Open profile β |
| 39 |  Rosie Kellettβ@rosiekellett | 345K | - | recipes | standard | Open profile β |
| 40 |  Lucy Sally Sommer β’ Heritage Recipesβ@lucysallysommer | 344K | - | recipes | premium | Open profile β |
| 41 |  Morrisons | Fresh Food & Recipesβ@morrisons | 335K | - | recipes | standard | Open profile β |
| 42 |  Anna Jonesβ@we_are_food | 323K | - | recipes | standard | Open profile β |
| 43 |  JADE GREENHALGH | Recipes & Great Foodβ@jadesbites | 317K | - | recipes | premium | Open profile β |
| 44 |  Elly Curshen πβ@ellypear | 293K | - | recipes | premium | Open profile β |
| 45 |  James Wytheβ@healthylivingjames | 280K | - | recipes | standard | Open profile β |
| 46 |  Good Housekeeping UKβ@goodhousekeepinguk | 272K | - | recipes | premium | Open profile β |
| 47 |  Maunika Gowardhanβ@cookinacurry | 267K | - | recipes | premium | Open profile β |
| 48 |  HelloFreshβ@hellofreshuk | 260K | - | recipes | premium | Open profile β |
| 49 |  Claire Thomson @5oclockapronβ@5oclockapron | 259K | - | recipes | premium | Open profile β |
| 50 | 256K | - | recipes | premium | Open profile β |
Hiring recipes in united kingdom creators: what to look for
When hiring creators in the United Kingdom Recipes segment, brands should consider the creator's audience alignment with their target demographic. Evaluating the quality of content and presentation style is essential, as it reflects the brand's image. Additionally, brands should assess the creator's engagement with their followers, as this can impact campaign effectiveness. Understanding the creator's typical pricing and collaboration history can also aid in making informed decisions.
Frequently asked questions
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified for this segment.
What are the typical pricing tiers for collaborations in this segment?
Pricing tiers can vary significantly based on the creator's reach and engagement, but specific amounts are not provided.
What should brands consider when evaluating creators?
Brands should consider audience alignment, content quality, engagement levels, and the creator's collaboration history.