Top Recipes in United Kingdom Influencers in 2026
Zaver lists 153 vetted recipes in united kingdom influencers on Instagram with a median audience of 141,931 followers. The segment's biggest hubs are London, Twickenham, City of Bradford. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The United Kingdom Recipes segment features a diverse group of 153 creators, each contributing unique culinary content. This segment showcases a median follower count of 141,931, indicating a substantial audience reach. The top cities for creators in this niche include London, Twickenham, and the City of Bradford, highlighting regional culinary interests. While the average engagement rate is not specified, brands can expect varying levels of interaction depending on the creator's style and audience. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  tastyuk✓@tastyuk | 9.8M | — | recipes | elite | View profile → |
| 2 |  MasterChef Shipra Khanna | Author✓@masterchefshiprakhanna | 6.3M | — | recipes | elite | View profile → |
| 3 |  Mob - delicious, healthy midweek cooking✓@mob | 4.0M | — | recipes | premium | View profile → |
| 4 |  Poppy O’Toole✓@poppy_cooks | 1.5M | — | recipes | premium | View profile → |
| 5 |  Good Food✓@goodfoodeveryday | 1.5M | — | recipes | standard | View profile → |
| 6 |  Chris Collins✓@dontgobaconmyheart_ | 1.4M | — | recipes | elite | View profile → |
| 7 |  BBC Food | Fun, simple and delicious✓@bbcfood | 1.3M | — | recipes | premium | View profile → |
| 8 | 1.2M | — | recipes | premium | View profile → | |
| 9 |  Tastemade UK✓@tastemadeuk | 1.2M | — | recipes | elite | View profile → |
| 10 |  Amy Sheppard✓@amysheppardfood | 1.2M | — | recipes | elite | View profile → |
| 11 |  Pinch of Nom✓@pinchofnom | 1.2M | — | recipes | premium | View profile → |
| 12 |  John Gregory-Smith✓@johngs | 1.2M | — | recipes | premium | View profile → |
| 13 |  Jane Dunn✓@janespatisserie | 1.1M | — | recipes | premium | View profile → |
| 14 |  BOSH! - 🚀 Flavour | 💪🏻 Protein | 🌱 Fibre✓@bosh.tv | 1.0M | — | recipes | elite | View profile → |
| 15 |  Jon Watts✓@jonwatts88 | 988K | — | recipes | premium | View profile → |
| 16 |  Margie Nomura✓@desertislanddishes | 970K | — | recipes | premium | View profile → |
| 17 |  Roxy Pope + Ben Pook✓@roxyandben | 826K | — | recipes | premium | View profile → |
| 18 |  Emma Petersen (thefitlondoner)✓@emmapetersen | 799K | — | recipes | premium | View profile → |
| 19 | 794K | — | recipes | premium | View profile → | |
| 20 |  James Martin✓@jamesmartinchef | 766K | — | recipes | premium | View profile → |
| 21 |  Eleanor Wilkinson✓@eleanorgwilkinson | 756K | — | recipes | premium | View profile → |
| 22 |  Michela (presenter/mum/chef) easy home cooked recipes✓@michela.chiappa | 729K | — | recipes | elite | View profile → |
| 23 |  Ashleigh Mogford 👩🏼🍳✓@cardiff.mum | 717K | — | recipes | elite | View profile → |
| 24 |  Craig Morrison✓@craigamorrison | 689K | — | recipes | premium | View profile → |
| 25 |  Karan Gokani✓@karancooks | 662K | — | recipes | premium | View profile → |
| 26 |  Marina Georgallides✓@chefmarinie | 627K | — | recipes | premium | View profile → |
| 27 |  Hayley Dean | Air Fryer & Slow Cooker Recipes✓@hayleys.world | 619K | — | recipes | premium | View profile → |
| 28 |  Nigel Slater✓@nigelslater | 578K | — | recipes | premium | View profile → |
| 29 |  Gina Burgess✓@georginaburgess_ | 562K | — | recipes | premium | View profile → |
| 30 |  Fuss Free Family Food by Sarah Rossi✓@tamingtwins | 554K | — | recipes | standard | View profile → |
| 31 |  Annie Mae Herring✓@theculinarybee | 550K | — | recipes | premium | View profile → |
| 32 |  Nathan Joseph | Online Coach✓@nathangjoseph | 519K | — | recipes | standard | View profile → |
| 33 |  Michael Taylor✓@ziangsfoodworkshop | 496K | — | recipes | premium | View profile → |
| 34 |  Tastemade France✓@tastemadefr | 483K | — | recipes | premium | View profile → |
| 35 |  Elly Smart✓@ellysplate | 445K | — | recipes | premium | View profile → |
| 36 |  Maria Popa✓@yummy.expert | 435K | — | recipes | standard | View profile → |
| 37 |  Emma Hollingsworth | Plantbased GF recipes 🧁✓@mrshollingsworths | 384K | — | recipes | premium | View profile → |
| 38 |  Dana Conway✓@dana_conway | 374K | — | recipes | standard | View profile → |
| 39 |  Rosie Kellett✓@rosiekellett | 345K | — | recipes | standard | View profile → |
| 40 |  Lucy Sally Sommer • Heritage Recipes✓@lucysallysommer | 344K | — | recipes | premium | View profile → |
| 41 |  Morrisons | Fresh Food & Recipes✓@morrisons | 335K | — | recipes | standard | View profile → |
| 42 |  Anna Jones✓@we_are_food | 323K | — | recipes | standard | View profile → |
| 43 |  JADE GREENHALGH | Recipes & Great Food✓@jadesbites | 317K | — | recipes | premium | View profile → |
| 44 |  Elly Curshen 🍐✓@ellypear | 293K | — | recipes | premium | View profile → |
| 45 |  James Wythe✓@healthylivingjames | 280K | — | recipes | standard | View profile → |
| 46 |  Good Housekeeping UK✓@goodhousekeepinguk | 272K | — | recipes | premium | View profile → |
| 47 |  Maunika Gowardhan✓@cookinacurry | 267K | — | recipes | premium | View profile → |
| 48 |  HelloFresh✓@hellofreshuk | 260K | — | recipes | premium | View profile → |
| 49 |  Claire Thomson @5oclockapron✓@5oclockapron | 259K | — | recipes | premium | View profile → |
| 50 | 256K | — | recipes | premium | View profile → |
Hiring recipes in united kingdom creators: what to look for
When hiring creators in the United Kingdom Recipes segment, brands should consider the creator's audience alignment with their target demographic. Evaluating the quality of content and presentation style is essential, as it reflects the brand's image. Additionally, brands should assess the creator's engagement with their followers, as this can impact campaign effectiveness. Understanding the creator's typical pricing and collaboration history can also aid in making informed decisions.
Frequently asked questions
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified for this segment.
What are the typical pricing tiers for collaborations in this segment?
Pricing tiers can vary significantly based on the creator's reach and engagement, but specific amounts are not provided.
What should brands consider when evaluating creators?
Brands should consider audience alignment, content quality, engagement levels, and the creator's collaboration history.