Benchmark · live data
Startups influencer engagement rate benchmark (2026)
198creators
0.32%avg engagement
23Kmedian followers
Atlanta · Sarıyer · Torontotop cities
What counts as good in Startups?
0.32%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 0.48% | 1.5× the niche average or better |
| Good | 0.32% – 0.48% | at or above the niche average |
| Average | 0.16% – 0.32% | within half of the average |
| Low | below 0.16% | investigate authenticity and content fit |
Every Startups creator profile on Zaver shows this verdict automatically — browse 198 vetted Startups creators →
Related
Frequently asked questions
What is a good engagement rate for Startups influencers?
The average across 198 vetted Startups creators is 0.32%. At or above that is good; 0.48%+ is excellent; below 0.16% is weak for the niche.
How is this benchmark calculated?
Live from 198 Startups creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.