Benchmark · live data
Journalism influencer engagement rate benchmark (2026)
9,737creators
34Kmedian followers
New York · Washington D.C. · Los Angelestop cities
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Frequently asked questions
What is a good engagement rate for Journalism influencers?
Zaver benchmarks Journalism creators against the live niche average computed from vetted profiles.
How is this benchmark calculated?
Live from 9,737 Journalism creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.