Top Journalism Influencers in 2026
Zaver lists 9,737 vetted journalism influencers on Instagram with a median audience of 33,655 followers. The segment's biggest hubs are New York, Washington D.C., Los Angeles. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Journalism segment consists of 9,737 creators who focus on delivering news and insights across various platforms. This segment is characterized by a median follower count of 33,655, indicating a substantial audience reach. The top cities where these creators are most active include New York, Washington D.C., and Los Angeles, reflecting a concentration in major urban centers known for their media presence. While the average engagement rate is not provided, it is essential for marketers to consider the engagement metrics when evaluating potential partnerships. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Najwa Shihab✓@najwashihab | 24M | — | journalism | elite | View profile → |
| 2 | 18M | — | journalism | elite | View profile → | |
| 3 |  Fátima Bernardes✓@fatimabernardes | 13M | — | journalism | elite | View profile → |
| 4 |  Ксения Собчак✓@xenia_sobchak | 10M | — | journalism | elite | View profile → |
| 5 |  The New Yorker✓@newyorkermag | 9.0M | — | journalism | elite | View profile → |
| 6 |  Fernanda Gentil✓@gentilfernanda | 7.9M | — | journalism | elite | View profile → |
| 7 |  مصطفى الآغا✓@mustafa_agha1 | 7.8M | — | journalism | elite | View profile → |
| 8 | 7.1M | — | journalism | elite | View profile → | |
| 9 |  Yasmina✓@yasminezzmbc | 6.7M | — | journalism | premium | View profile → |
| 10 |  Shahin Samad poor شاهین صمدپور✓@shahinsamadpoor | 5.9M | — | journalism | standard | View profile → |
| 11 |  CATERINA VALENTINO✓@caterinavalentino | 5.8M | — | journalism | elite | View profile → |
| 12 |  Adnan Alkateb 🇬🇧 عدنان الكاتب✓@adnanalkateb | 5.3M | — | journalism | elite | View profile → |
| 13 |  Fernanda Lima✓@fernandalima | 5.3M | — | journalism | elite | View profile → |
| 14 |  Mídia NINJA✓@midianinja | 5.0M | — | journalism | standard | View profile → |
| 15 |  Raya Abirached✓@rayaofficial | 4.9M | — | journalism | elite | View profile → |
| 16 |  रवीश कुमार✓@ravishndtv | 4.8M | — | journalism | premium | View profile → |
| 17 |  Mata Najwa✓@matanajwa | 4.7M | — | journalism | premium | View profile → |
| 18 |  Rayan Jailer ريان جيلر 🪬𓂀✓@rayanjailer | 4.7M | — | journalism | elite | View profile → |
| 19 |  Юрий Дудь✓@yurydud | 4.5M | — | journalism | premium | View profile → |
| 20 | 4.5M | — | journalism | elite | View profile → | |
| 21 |  Diogo Defante✓@defante | 4.4M | — | journalism | premium | View profile → |
| 22 |  Sandra Annenberg✓@sandra.annenberg.real | 4.2M | — | journalism | elite | View profile → |
| 23 |  الاعلامي عمر محمد✓@omar_mohamed_official | 4.2M | — | journalism | premium | View profile → |
| 24 |  Luis Olavarrieta | Periodista✓@olavarrietaluis | 4.2M | — | journalism | elite | View profile → |
| 25 |  Sonia Abrão✓@soniaabrao | 4.1M | — | journalism | elite | View profile → |
| 26 | 3.9M | — | journalism | elite | View profile → | |
| 27 |  Myrka Dellanos✓@myrkadellanos | 3.9M | — | journalism | elite | View profile → |
| 28 |  Rachel Sheherazade✓@rachelsherazade | 3.9M | — | journalism | premium | View profile → |
| 29 |  ANGEL DE BRITO✓@angeldebritooki | 3.7M | — | journalism | premium | View profile → |
| 30 |  The Great Planet✓@thegreatplanet | 3.7M | — | journalism | elite | View profile → |
| 31 |  PATRÍCIA POETA✓@patriciapoeta | 3.6M | — | journalism | elite | View profile → |
| 32 |  Sara Carbonero✓@saracarbonero | 3.6M | — | journalism | elite | View profile → |
| 33 | 3.6M | — | journalism | elite | View profile → | |
| 34 |  ESSENCE✓@essence | 3.6M | — | journalism | elite | View profile → |
| 35 |  Manila Gorio✓@manilagorio_official | 3.5M | — | journalism | elite | View profile → |
| 36 |  Le Iene✓@redazioneiene | 3.4M | — | journalism | premium | View profile → |
| 37 |  tati machado✓@tati | 3.4M | — | journalism | elite | View profile → |
| 38 |  nana aba anamoah✓@thenanaaba | 3.4M | — | journalism | premium | View profile → |
| 39 |  Tabata Jalil✓@tabatajaliloficial | 3.3M | — | journalism | elite | View profile → |
| 40 |  Sergio Novelli✓@sergionovelli | 3.3M | — | journalism | elite | View profile → |
| 41 |  سهير القيسي Souhair Alqaisi✓@souhair | 3.2M | — | journalism | premium | View profile → |
| 42 |  Тина Канделаки✓@tina_kandelaki | 3.2M | — | journalism | premium | View profile → |
| 43 |  🎀💎Berla Mundi✓@berlamundi | 3.2M | — | journalism | premium | View profile → |
| 44 | 3.1M | — | journalism | premium | View profile → | |
| 45 |  Iqrar Ul Hassan✓@iqrarulhassan | 3.1M | — | journalism | premium | View profile → |
| 46 |  Amelia Alcantara💙👑💎la chica 🫶✓@ameliaalcantara01 | 3.1M | — | journalism | elite | View profile → |
| 47 |  Luís Ernesto Lacombe Heilborn✓@luis.lacombe | 3.0M | — | journalism | premium | View profile → |
| 48 |  Yulia Baranovskaya✓@baranovskaya_tv | 3.0M | — | journalism | premium | View profile → |
| 49 |  Dani Barranco✓@danibarranco13 | 2.9M | — | journalism | premium | View profile → |
| 50 |  الجزيرة الوثائقية✓@aljazeeradocumentary | 2.9M | — | journalism | elite | View profile → |
Hiring journalism creators: what to look for
When hiring creators in the Journalism segment, brands should prioritize authenticity and credibility, as these factors significantly influence audience trust. It's important to assess the creator's alignment with the brand's values and messaging. Additionally, marketers should analyze the creator's audience demographics and engagement patterns to ensure a good fit. Collaborating with creators who have a strong grasp of current events and ethical reporting can enhance brand reputation and effectiveness in communication.
Frequently asked questions
What is the typical pricing for creators in the Journalism segment?
Pricing can vary widely based on the creator's follower count, engagement, and content type. Brands should expect to negotiate based on these factors.
What is the average engagement rate for creators in this segment?
The average engagement rate is not specified, but it is a critical metric for evaluating the effectiveness of potential partnerships.
How many creators are in the Journalism segment?
There are 9,737 creators in the Journalism segment.