City-guides influencer engagement rate benchmark (2026)

Zaver benchmarks City-guides creators against the live niche average computed from vetted profiles.

Live from 3,122 City-guides creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.

Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.