Benchmark · live data

Beauty-tips influencer engagement rate benchmark (2026)

14,204creators
0.42%avg engagement
42Kmedian followers
New York · São Paulo · Houstontop cities

What counts as good in Beauty-tips?

0.42%niche average
VerdictEngagement rateMeaning
Excellentabove 0.63%1.5× the niche average or better
Good0.42% – 0.63%at or above the niche average
Average0.21% – 0.42%within half of the average
Lowbelow 0.21%investigate authenticity and content fit

Every Beauty-tips creator profile on Zaver shows this verdict automatically — browse 14,204 vetted Beauty-tips creators →

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Frequently asked questions

What is a good engagement rate for Beauty-tips influencers?

The average across 14,204 vetted Beauty-tips creators is 0.42%. At or above that is good; 0.63%+ is excellent; below 0.21% is weak for the niche.

How is this benchmark calculated?

Live from 14,204 Beauty-tips creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.

Why do engagement rates differ by niche?

Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.