Benchmark · live data
Wellness influencer engagement rate benchmark (2026)
10,342creators
4.10%avg engagement
32Kmedian followers
New York · Los Angeles · Miamitop cities
What counts as good in Wellness?
4.10%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 6.15% | 1.5× the niche average or better |
| Good | 4.10% – 6.15% | at or above the niche average |
| Average | 2.05% – 4.10% | within half of the average |
| Low | below 2.05% | investigate authenticity and content fit |
Every Wellness creator profile on Zaver shows this verdict automatically — browse 10,342 vetted Wellness creators →
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Frequently asked questions
What is a good engagement rate for Wellness influencers?
The average across 10,342 vetted Wellness creators is 4.10%. At or above that is good; 6.15%+ is excellent; below 2.05% is weak for the niche.
How is this benchmark calculated?
Live from 10,342 Wellness creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.