Benchmark · live data
Gardening influencer engagement rate benchmark (2026)
1,935creators
0.72%avg engagement
36Kmedian followers
Portland · London · Atlantatop cities
What counts as good in Gardening?
0.72%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 1.08% | 1.5× the niche average or better |
| Good | 0.72% – 1.08% | at or above the niche average |
| Average | 0.36% – 0.72% | within half of the average |
| Low | below 0.36% | investigate authenticity and content fit |
Every Gardening creator profile on Zaver shows this verdict automatically — browse 1,935 vetted Gardening creators →
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Frequently asked questions
What is a good engagement rate for Gardening influencers?
The average across 1,935 vetted Gardening creators is 0.72%. At or above that is good; 1.08%+ is excellent; below 0.36% is weak for the niche.
How is this benchmark calculated?
Live from 1,935 Gardening creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.