Benchmark · live data
Cocktails influencer engagement rate benchmark (2026)
1,200creators
1.94%avg engagement
22Kmedian followers
Chicago · New York · Los Angelestop cities
What counts as good in Cocktails?
1.94%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 2.91% | 1.5× the niche average or better |
| Good | 1.94% – 2.91% | at or above the niche average |
| Average | 0.97% – 1.94% | within half of the average |
| Low | below 0.97% | investigate authenticity and content fit |
Every Cocktails creator profile on Zaver shows this verdict automatically — browse 1,200 vetted Cocktails creators →
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Frequently asked questions
What is a good engagement rate for Cocktails influencers?
The average across 1,200 vetted Cocktails creators is 1.94%. At or above that is good; 2.91%+ is excellent; below 0.97% is weak for the niche.
How is this benchmark calculated?
Live from 1,200 Cocktails creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.