Benchmark · live data
Books influencer engagement rate benchmark (2026)
6,450creators
1.82%avg engagement
36Kmedian followers
New York · London · Los Angelestop cities
What counts as good in Books?
1.82%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 2.74% | 1.5× the niche average or better |
| Good | 1.82% – 2.74% | at or above the niche average |
| Average | 0.91% – 1.82% | within half of the average |
| Low | below 0.91% | investigate authenticity and content fit |
Every Books creator profile on Zaver shows this verdict automatically — browse 6,450 vetted Books creators →
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Frequently asked questions
What is a good engagement rate for Books influencers?
The average across 6,450 vetted Books creators is 1.82%. At or above that is good; 2.74%+ is excellent; below 0.91% is weak for the niche.
How is this benchmark calculated?
Live from 6,450 Books creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.