Top Books Influencers in 2026

6,450creators
1.82%avg engagement
36Kmedian followers
New York · London · Los Angelestop cities

Zaver lists 6,450 vetted books influencers on Instagram, averaging 1.82% engagement with a median audience of 35,982 followers. The segment's biggest hubs are New York, London, Los Angeles. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.

The Books segment comprises a diverse group of 6,450 creators who engage audiences through various literary content. With an average engagement rate of 1.82%, these creators effectively connect with their followers, fostering a community around reading and literature. The median follower count in this segment stands at 35,982, indicating a substantial reach for potential collaborations. Notably, the top cities where these creators are based include New York, London, and Los Angeles, which are significant cultural hubs for the literary world. Marketers looking to engage with this segment can find a variety of voices and styles, making it a rich field for promoting literary products and services. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1Emma Roberts✓@emmaroberts20M—bookseliteView profile →
2Kaia✓@kaiagerber9.6M—bookspremiumView profile →
3PIA MIA✓@piamia9.5M—bookspremiumView profile →
4Jennette McCurdy✓@jennettemccurdy8.3M—bookseliteView profile →
5Twinkle Khanna✓@twinklerkhanna8.1M—bookseliteView profile →
6Eva Mendes✓@evamendes7.3M—bookseliteView profile →
7Bráulio Bessa✓@brauliobessa5.9M—bookspremiumView profile →
8Escritos✓@escritos5.7M—bookspremiumView profile →
9Book✓@dbook5.4M—bookseliteView profile →
10BILHETES DE AMOR✓@bilhetesdeamor5.3M—booksstandardView profile →
11Eva Savagiou✓@evasavagiou5.1M—bookseliteView profile →
12Fiersa Besari✓@fiersabesari4.7M—booksstandardView profile →
13Sonali Bendre✓@iamsonalibendre4.7M—bookseliteView profile →
14Lottie✓@lottietomlinson4.6M—bookseliteView profile →
15Fabricio Carpinejar✓@carpinejar4.6M—bookspremiumView profile →
16Mehmet Yıldız✓@mehmedimyldz4.5M—bookseliteView profile →
17kenzy madbouly | كنزي مدبولي✓@kenzy_madbouly4.4M—bookspremiumView profile →
18Aurélie Moeremans Bigenho✓@aurelie4.3M—bookspremiumView profile →
19Tina Knowles✓@mstinaknowles4.2M—bookseliteView profile →
20rupi kaur✓@rupikaur_4.2M—bookseliteView profile →
21Роман Каграманов✓@kagramana4.1M—bookseliteView profile →
22STEPH ADAMS✓@stephadams20123.9M—bookseliteView profile →
23Jenny Han✓@jennyhan3.5M—bookseliteView profile →
24Paulo Ricardo 📝✓@trechosemlivros3.5M—bookspremiumView profile →
25Precisava Escrever✓@precisavaescrever3.4M—bookspremiumView profile →
26Trechos De Livros✓@trechosdelivro3.4M—booksstandardView profile →
27Reese’s Book Club✓@reesesbookclub3.2M—bookspremiumView profile →
28Engy Alaa✓@engyalaa_3.2M—bookspremiumView profile →
29𝗝𝗨𝗟𝗜𝗢 𝗖𝗘𝗦𝗔𝗥✓@ojuliocesar.oficial3.0M—bookseliteView profile →
30La Vecina Rubia 🩷✓@lavecinarubia3.0M—bookseliteView profile →
31Sarah J. Maas✓@sarahjmaas2.9M—bookspremiumView profile →
32Robert Greene✓@robertgreeneofficial2.8M—bookseliteView profile →
33Tasnia Farin✓@tasnia_farin2.8M—bookseliteView profile →
34R. M. Drake✓@rmdrk2.7M—bookspremiumView profile →
35Hannah Brown Woolard✓@hannahbrown2.7M—bookspremiumView profile →
36Camila Sodi✓@camilasodi_2.7M—bookseliteView profile →
37Wattpad | Stories to obsess over✓@wattpad2.5M—booksstandardView profile →
38Ian Boggs✓@ianboggz2.5M—bookspremiumView profile →
39Anne Twist✓@annetwist2.5M—booksstandardView profile →
40Àngela Mármol✓@angelamarmol2.4M—bookseliteView profile →
41Rintik Sedu✓@rintiksedu2.4M—bookseliteView profile →
42r.h. Sin✓@r.h.sin2.3M—bookseliteView profile →
43مكتبة جرير السعودية✓@jarirbookstore2.3M—booksstandardView profile →
44Juan Gómez-Jurado✓@juangomezjurado2.3M—bookspremiumView profile →
45Paulo Coelho✓@paulocoelho2.3M—bookseliteView profile →
46John Green✓@johngreenwritesbooks2.3M—bookspremiumView profile →
47Livrarias Família Cristã✓@livrariasfamiliacrista2.2M—bookspremiumView profile →
48Bob/ Caldwell Tidicue✓@bobthedragqueen2.2M—bookspremiumView profile →
49Miraç Çağrı Aktaş✓@miracagri2.2M—bookseliteView profile →
50Rebecca Yarros✓@rebeccayarros2.1M—bookspremiumView profile →

Hiring books creators: what to look for

When hiring creators in the Books segment, brands should prioritize alignment with their target audience and the creator's niche. It is essential to evaluate the creator's engagement rate, which averages 1.82%, as this reflects their ability to connect with followers. Brands should also consider the creator's follower demographics and interests to ensure a good fit. Additionally, reviewing past collaborations can provide insights into the creator's effectiveness in promoting similar products. A clear understanding of the creator's content style will help brands craft tailored campaigns that resonate with readers.

Frequently asked questions

What is the typical pricing for creators in the Books segment?

Pricing can vary widely based on the creator's reach and engagement, typically falling into tiered categories.

What is the average engagement rate for creators in this segment?

The average engagement rate for creators in the Books segment is 1.82%.

How many creators are there in the Books segment?

There are 6,450 creators in the Books segment.