Top Books Influencers in 2026

6,450creators
1.82%avg engagement
36Kmedian followers
New York · London · Los Angelestop cities

Zaver lists 6,450 vetted books influencers on Instagram, averaging 1.82% engagement with a median audience of 35,982 followers. The segment's biggest hubs are New York, London, Los Angeles. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.

The Books segment comprises a diverse group of 6,450 creators who engage audiences through various literary content. With an average engagement rate of 1.82%, these creators effectively connect with their followers, fostering a community around reading and literature. The median follower count in this segment stands at 35,982, indicating a substantial reach for potential collaborations. Notably, the top cities where these creators are based include New York, London, and Los Angeles, which are significant cultural hubs for the literary world. Marketers looking to engage with this segment can find a variety of voices and styles, making it a rich field for promoting literary products and services. Some content may require brand review.

#CreatorFollowersERNichePrice tier
1Emma Roberts✓@emmaroberts20M - bookseliteOpen profile ↗
2Kaia✓@kaiagerber9.6M - bookspremiumOpen profile ↗
3PIA MIA✓@piamia9.5M - bookspremiumOpen profile ↗
4Jennette McCurdy✓@jennettemccurdy8.3M - bookseliteOpen profile ↗
5Twinkle Khanna✓@twinklerkhanna8.1M - bookseliteOpen profile ↗
6Eva Mendes✓@evamendes7.3M - bookseliteOpen profile ↗
7Bráulio Bessa✓@brauliobessa5.9M - bookspremiumOpen profile ↗
8Escritos✓@escritos5.7M - bookspremiumOpen profile ↗
9Book✓@dbook5.4M - bookseliteOpen profile ↗
10BILHETES DE AMOR✓@bilhetesdeamor5.3M - booksstandardOpen profile ↗
11Eva Savagiou✓@evasavagiou5.1M - bookseliteOpen profile ↗
12Fiersa Besari✓@fiersabesari4.7M - booksstandardOpen profile ↗
13Sonali Bendre✓@iamsonalibendre4.7M - bookseliteOpen profile ↗
14Lottie✓@lottietomlinson4.6M - bookseliteOpen profile ↗
15Fabricio Carpinejar✓@carpinejar4.6M - bookspremiumOpen profile ↗
16Mehmet Yıldız✓@mehmedimyldz4.5M - bookseliteOpen profile ↗
17kenzy madbouly | كنزي مدبولي✓@kenzy_madbouly4.4M - bookspremiumOpen profile ↗
18Aurélie Moeremans Bigenho✓@aurelie4.3M - bookspremiumOpen profile ↗
19Tina Knowles✓@mstinaknowles4.2M - bookseliteOpen profile ↗
20rupi kaur✓@rupikaur_4.2M - bookseliteOpen profile ↗
21Роман Каграманов✓@kagramana4.1M - bookseliteOpen profile ↗
22STEPH ADAMS✓@stephadams20123.9M - bookseliteOpen profile ↗
23Jenny Han✓@jennyhan3.5M - bookseliteOpen profile ↗
24Paulo Ricardo 📝✓@trechosemlivros3.5M - bookspremiumOpen profile ↗
25Precisava Escrever✓@precisavaescrever3.4M - bookspremiumOpen profile ↗
26Trechos De Livros✓@trechosdelivro3.4M - booksstandardOpen profile ↗
27Reese’s Book Club✓@reesesbookclub3.2M - bookspremiumOpen profile ↗
28Engy Alaa✓@engyalaa_3.2M - bookspremiumOpen profile ↗
29𝗝𝗨𝗟𝗜𝗢 𝗖𝗘𝗦𝗔𝗥✓@ojuliocesar.oficial3.0M - bookseliteOpen profile ↗
30La Vecina Rubia 🩷✓@lavecinarubia3.0M - bookseliteOpen profile ↗
31Sarah J. Maas✓@sarahjmaas2.9M - bookspremiumOpen profile ↗
32Robert Greene✓@robertgreeneofficial2.8M - bookseliteOpen profile ↗
33Tasnia Farin✓@tasnia_farin2.8M - bookseliteOpen profile ↗
34R. M. Drake✓@rmdrk2.7M - bookspremiumOpen profile ↗
35Hannah Brown Woolard✓@hannahbrown2.7M - bookspremiumOpen profile ↗
36Camila Sodi✓@camilasodi_2.7M - bookseliteOpen profile ↗
37Wattpad | Stories to obsess over✓@wattpad2.5M - booksstandardOpen profile ↗
38Ian Boggs✓@ianboggz2.5M - bookspremiumOpen profile ↗
39Anne Twist✓@annetwist2.5M - booksstandardOpen profile ↗
40Àngela Mármol✓@angelamarmol2.4M - bookseliteOpen profile ↗
41Rintik Sedu✓@rintiksedu2.4M - bookseliteOpen profile ↗
42r.h. Sin✓@r.h.sin2.3M - bookseliteOpen profile ↗
43مكتبة جرير السعودية✓@jarirbookstore2.3M - booksstandardOpen profile ↗
44Juan Gómez-Jurado✓@juangomezjurado2.3M - bookspremiumOpen profile ↗
45Paulo Coelho✓@paulocoelho2.3M - bookseliteOpen profile ↗
46John Green✓@johngreenwritesbooks2.3M - bookspremiumOpen profile ↗
47Livrarias Família Cristã✓@livrariasfamiliacrista2.2M - bookspremiumOpen profile ↗
48Bob/ Caldwell Tidicue✓@bobthedragqueen2.2M - bookspremiumOpen profile ↗
49Miraç Çağrı Aktaş✓@miracagri2.2M - bookseliteOpen profile ↗
50Rebecca Yarros✓@rebeccayarros2.1M - bookspremiumOpen profile ↗

Hiring books creators: what to look for

When hiring creators in the Books segment, brands should prioritize alignment with their target audience and the creator's niche. It is essential to evaluate the creator's engagement rate, which averages 1.82%, as this reflects their ability to connect with followers. Brands should also consider the creator's follower demographics and interests to ensure a good fit. Additionally, reviewing past collaborations can provide insights into the creator's effectiveness in promoting similar products. A clear understanding of the creator's content style will help brands craft tailored campaigns that resonate with readers.

Frequently asked questions

What is the typical pricing for creators in the Books segment?

Pricing can vary widely based on the creator's reach and engagement, typically falling into tiered categories.

What is the average engagement rate for creators in this segment?

The average engagement rate for creators in the Books segment is 1.82%.

How many creators are there in the Books segment?

There are 6,450 creators in the Books segment.