Benchmark · live data
Skincare influencer engagement rate benchmark (2026)
14,487creators
3.61%avg engagement
36Kmedian followers
New York · London · Istanbultop cities
What counts as good in Skincare?
3.61%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 5.41% | 1.5× the niche average or better |
| Good | 3.61% – 5.41% | at or above the niche average |
| Average | 1.80% – 3.61% | within half of the average |
| Low | below 1.80% | investigate authenticity and content fit |
Every Skincare creator profile on Zaver shows this verdict automatically — browse 14,487 vetted Skincare creators →
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Frequently asked questions
What is a good engagement rate for Skincare influencers?
The average across 14,487 vetted Skincare creators is 3.61%. At or above that is good; 5.41%+ is excellent; below 1.80% is weak for the niche.
How is this benchmark calculated?
Live from 14,487 Skincare creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.