Top Skincare Influencers in 2026
Zaver lists 14,487 vetted skincare influencers on Instagram, averaging 3.61% engagement with a median audience of 36,269 followers. The segment's biggest hubs are New York, London, Istanbul. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The skincare segment consists of 14,487 creators, showcasing a vibrant community focused on beauty and skincare products. These creators exhibit an average engagement rate of 3.61%, indicating a strong connection with their audience. The median follower count within this segment is 36,269, reflecting a substantial reach for brands looking to collaborate. The top cities where these creators are based include New York, London, and Istanbul, suggesting a diverse geographical representation that can appeal to various markets. Brands seeking to engage with this segment can leverage the creators' influence to effectively promote their skincare products.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Millie Bobby Brown✓@milliebobbybrown | 71M | — | skincare | elite | View profile → |
| 2 |  DOVE✓@dovecameron | 47M | — | skincare | premium | View profile → |
| 3 |  Natasha Wilona✓@natashawilona12 | 42M | — | skincare | elite | View profile → |
| 4 |  RICIS🧜♀️✓@riaricis1795 | 37M | — | skincare | elite | View profile → |
| 5 |  Jessica Iskandar✓@inijedar | 33M | — | skincare | elite | View profile → |
| 6 |  Lestikejora✓@lestikejora | 28M | — | skincare | premium | View profile → |
| 7 |  Bunda Maia Mussry The Queen✓@maiaestiantyreal | 24M | — | skincare | elite | View profile → |
| 8 |  VIVI✓@vivi | 13M | — | skincare | elite | View profile → |
| 9 |  O Boticário✓@oboticario | 13M | — | skincare | premium | View profile → |
| 10 |  Sherin Amara✓@sherinsbeauty | 13M | — | skincare | premium | View profile → |
| 11 |  دكتورة خلود💙💉🥇✓@dr_kholodiii | 11M | — | skincare | elite | View profile → |
| 12 |  Nour Arida✓@nouraridaofficial | 11M | — | skincare | elite | View profile → |
| 13 |  ♔Winnie Harlow♔✓@winnieharlow | 9.7M | — | skincare | elite | View profile → |
| 14 | 9.4M | — | skincare | elite | View profile → | |
| 15 |  JenniferHubner✓@jennifercoppenreal20 | 8.5M | — | skincare | premium | View profile → |
| 16 |  Cindy Crawford✓@cindycrawford | 8.1M | — | skincare | elite | View profile → |
| 17 |  Kriti Kharbanda✓@kriti.kharbanda | 8.1M | — | skincare | premium | View profile → |
| 18 | 8.0M | — | skincare | elite | View profile → | |
| 19 |  Isabella Ladera✓@isabella.ladera | 7.1M | — | skincare | elite | View profile → |
| 20 |  Lancôme Official✓@lancomeofficial | 7.0M | — | skincare | elite | View profile → |
| 21 |  Natura✓@naturabroficial | 6.3M | — | skincare | elite | View profile → |
| 22 |  Alix Earle✓@alixearle | 5.7M | — | skincare | elite | View profile → |
| 23 |  Ляйсан Утяшева✓@liasanutiasheva | 5.5M | — | skincare | elite | View profile → |
| 24 |  Gratis✓@gratistr | 5.4M | — | skincare | standard | View profile → |
| 25 |  SKKN BY KIM✓@skkn | 5.3M | — | skincare | elite | View profile → |
| 26 |  خلطات جدتي | شيراز✓@sheraz.tjarb | 5.1M | — | skincare | elite | View profile → |
| 27 |  dr. Oky Pratama M.Biomed(AAAM) MARS✓@dr.okypratamaa | 5.1M | — | skincare | elite | View profile → |
| 28 |  Pamela Anderson✓@pamelaanderson | 5.1M | — | skincare | elite | View profile → |
| 29 |  Ludwika Paleta✓@ludwika_paleta | 5.0M | — | skincare | elite | View profile → |
| 30 |  Asli Tarcan Health Group✓@aslitarcan | 4.8M | — | skincare | elite | View profile → |
| 31 |  Sandra Lee, MD, FAAD✓@drpimplepopper | 4.7M | — | skincare | elite | View profile → |
| 32 |  La Roche-Posay International✓@larocheposay | 4.6M | — | skincare | elite | View profile → |
| 33 |  Joãozinho Oliveira✓@ujoaozinho | 4.6M | — | skincare | elite | View profile → |
| 34 |  Fan Bingbing 范冰冰✓@bingbing_fan | 4.6M | — | skincare | elite | View profile → |
| 35 |  Dalia karim✓@daliakarimofficial | 4.5M | — | skincare | elite | View profile → |
| 36 |  Isa Buscemi✓@missbuscemi | 4.3M | — | skincare | elite | View profile → |
| 37 |  Mimi Faust✓@mimifaust | 4.3M | — | skincare | premium | View profile → |
| 38 |  Nihal Affan✓@dr.nihal_affan | 4.2M | — | skincare | elite | View profile → |
| 39 |  Dr. Simon Ourian | Cosmetic Dermatology Beverly Hills✓@simonourianmd1 | 4.2M | — | skincare | elite | View profile → |
| 40 |  ⚕️ALESSANDRO D'AMBROSIO ⚕✓@iamdambrosio | 4.1M | — | skincare | elite | View profile → |
| 41 |  Sevim Alan✓@sevimaalan | 4.1M | — | skincare | premium | View profile → |
| 42 |  L'Occitane en Provence✓@loccitane | 4.1M | — | skincare | premium | View profile → |
| 43 |  Markelly Oliveira✓@markellyoliveiraa | 4.1M | — | skincare | premium | View profile → |
| 44 |  D E S I • P E R K I N S✓@desiperkins | 4.1M | — | skincare | premium | View profile → |
| 45 |  Sachzna Laparan✓@sachzna | 4.0M | — | skincare | elite | View profile → |
| 46 |  Dra.Rana Saleh✓@drarana | 4.0M | — | skincare | elite | View profile → |
| 47 |  Kamilla Lacerda✓@dra.kamillalacerda | 3.9M | — | skincare | premium | View profile → |
| 48 |  Tonya Pereira✓@tonyabeauty | 3.9M | — | skincare | premium | View profile → |
| 49 |  dr. Shindy Putri, MARS✓@dr.shindyputri_ | 3.9M | — | skincare | elite | View profile → |
| 50 |  Clinique✓@clinique | 3.8M | — | skincare | premium | View profile → |
Hiring skincare creators: what to look for
When hiring creators in the skincare segment, brands should prioritize engagement rates and audience demographics to ensure alignment with their target market. It is essential to review the creator's previous collaborations and content style to gauge authenticity and relevance. Additionally, brands should consider the geographical distribution of the creator's audience, especially if they are targeting specific markets such as New York, London, or Istanbul. Establishing clear campaign objectives and metrics for success will also aid in selecting the right creators for effective partnerships.
Frequently asked questions
What is the average engagement rate for skincare creators?
The average engagement rate for creators in the skincare segment is 3.61%.
What should brands consider when hiring skincare influencers?
Brands should consider engagement rates, audience demographics, and the creator's previous collaborations.
What are the typical pricing tiers for skincare collaborations?
Pricing in the skincare segment can vary widely based on creator reach and engagement, with tiers typically ranging from micro to macro influencers.