Benchmark · live data
Diy influencer engagement rate benchmark (2026)
3,499creators
41.25%avg engagement
44Kmedian followers
Los Angeles · New York · Plymouthtop cities
What counts as good in Diy?
41.25%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 61.87% | 1.5× the niche average or better |
| Good | 41.25% – 61.87% | at or above the niche average |
| Average | 20.62% – 41.25% | within half of the average |
| Low | below 20.62% | investigate authenticity and content fit |
Every Diy creator profile on Zaver shows this verdict automatically — browse 3,499 vetted Diy creators →
Related
Frequently asked questions
What is a good engagement rate for Diy influencers?
The average across 3,499 vetted Diy creators is 41.25%. At or above that is good; 61.87%+ is excellent; below 20.62% is weak for the niche.
How is this benchmark calculated?
Live from 3,499 Diy creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.