Benchmark · live data
Family influencer engagement rate benchmark (2026)
9,829creators
2.02%avg engagement
43Kmedian followers
Miami · Los Angeles · Jakartatop cities
What counts as good in Family?
2.02%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 3.03% | 1.5× the niche average or better |
| Good | 2.02% – 3.03% | at or above the niche average |
| Average | 1.01% – 2.02% | within half of the average |
| Low | below 1.01% | investigate authenticity and content fit |
Every Family creator profile on Zaver shows this verdict automatically — browse 9,829 vetted Family creators →
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Frequently asked questions
What is a good engagement rate for Family influencers?
The average across 9,829 vetted Family creators is 2.02%. At or above that is good; 3.03%+ is excellent; below 1.01% is weak for the niche.
How is this benchmark calculated?
Live from 9,829 Family creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.