Top Family Influencers in 2026
Zaver lists 9,829 vetted family influencers on Instagram, averaging 2.02% engagement with a median audience of 42,553 followers. The segment's biggest hubs are Miami, Los Angeles, Jakarta. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
The Family segment consists of 9,829 creators who focus on family-related content. This niche has an average engagement rate of 2.02%, indicating a solid level of interaction with their audience. The median follower count among these creators is 42,553, reflecting a substantial reach within the family-oriented community. Notably, the top cities where these creators are based include Miami, Los Angeles, and Jakarta, suggesting a diverse geographical presence. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Dwayne Johnson✓@therock | 382M | - | family | elite | Open profile ↗ |
| 2 |  Antonela Roccuzzo✓@antonelaroccuzzo | 40M | - | family | elite | Open profile ↗ |
| 3 |  Shireen Sungkar✓@shireensungkar | 27M | - | family | premium | Open profile ↗ |
| 4 |  Sandra Dewi✓@sandradewi88 | 24M | - | family | premium | Open profile ↗ |
| 5 |  Nicole "Snooki" 💋✓@snooki | 17M | - | family | elite | Open profile ↗ |
| 6 |  Vanessa Bryant 🦋👑🐍❤️✓@vanessabryant | 15M | - | family | elite | Open profile ↗ |
| 7 |  Ayudewi777✓@mrsayudewi | 14M | - | family | premium | Open profile ↗ |
| 8 |  Glenn Alinskie✓@glennalinskie | 13M | - | family | premium | Open profile ↗ |
| 9 |  TiaMowry✓@tiamowry | 13M | - | family | premium | Open profile ↗ |
| 10 |  Poliana Rocha✓@poliana | 12M | - | family | elite | Open profile ↗ |
| 11 |  Juliana Ferrari✓@juujuferrari | 11M | - | family | premium | Open profile ↗ |
| 12 |  Araya Alberta Hargate✓@chomismaterialgirl | 11M | - | family | premium | Open profile ↗ |
| 13 |  Hannah Neeleman✓@ballerinafarm | 10M | - | family | elite | Open profile ↗ |
| 14 |  Ellen Pompeo✓@ellenpompeo | 9.5M | - | family | elite | Open profile ↗ |
| 15 |  Rafael Cunha✓@rafaelcunha | 8.2M | - | family | premium | Open profile ↗ |
| 16 |  Arsy Addara M Nurhermansyah✓@queenarsy | 7.6M | - | family | premium | Open profile ↗ |
| 17 |  𝐂𝐚𝐫𝐨𝐥𝐢𝐧𝐚 𝑪𝒓𝒖𝒛 ᴏsᴏʀɪᴏ~Presentadora✓@carolinacruzosorio | 7.5M | - | family | elite | Open profile ↗ |
| 18 | 7.2M | - | family | standard | Open profile ↗ | |
| 19 |  عموپورنگ|داریوش فرضیایی✓@dariushfarziaee | 6.9M | - | family | elite | Open profile ↗ |
| 20 |  Savannah Rose LaBrant✓@sav.labrant | 6.8M | - | family | premium | Open profile ↗ |
| 21 |  Amanda Seyfried💛✓@mingey | 6.7M | - | family | premium | Open profile ↗ |
| 22 |  Cinthia Fernandez✓@cinthia_fernandez_ | 6.2M | - | family | elite | Open profile ↗ |
| 23 |  Gen Halilintar Official✓@genhalilintar | 6.2M | - | family | premium | Open profile ↗ |
| 24 |  Stacey Solomon✓@staceysolomon | 6.1M | - | family | elite | Open profile ↗ |
| 25 |  Julianne✓@juli.annee | 6.1M | - | family | elite | Open profile ↗ |
| 26 |  Hanis Zalikha✓@haniszalikha | 5.9M | - | family | elite | Open profile ↗ |
| 27 |  Nabila Syakieb✓@nsyakieb85 | 5.8M | - | family | premium | Open profile ↗ |
| 28 |  Cristian Bell✓@cristianbellk | 5.7M | - | family | premium | Open profile ↗ |
| 29 |  Julio Rocha✓@juliorocha_ | 5.6M | - | family | elite | Open profile ↗ |
| 30 |  Vera Viel✓@veraviel | 5.6M | - | family | elite | Open profile ↗ |
| 31 |  Margareth Pimenta Serrão✓@margareth_serrao | 5.6M | - | family | premium | Open profile ↗ |
| 32 |  P A O L A M A R I A✓@paola | 5.6M | - | family | elite | Open profile ↗ |
| 33 |  Carla Perez✓@carlaperez | 5.4M | - | family | elite | Open profile ↗ |
| 34 |  🌻Sunflower👁✓@evamarcille | 5.3M | - | family | elite | Open profile ↗ |
| 35 |  Mariana Rodríguez Cantú✓@marianardzcantu | 5.2M | - | family | elite | Open profile ↗ |
| 36 |  Taciele Alcolea✓@tacielealcolea | 5.2M | - | family | elite | Open profile ↗ |
| 37 |  Cassiane✓@cassianecantora | 5.2M | - | family | premium | Open profile ↗ |
| 38 |  Sarah Michelle✓@sarahmgellar | 5.1M | - | family | elite | Open profile ↗ |
| 39 |  Eli✓@eliezer | 5.0M | - | family | elite | Open profile ↗ |
| 40 |  Johan & Ozlynn✓@jozlynnhanania | 5.0M | - | family | premium | Open profile ↗ |
| 41 | 4.8M | - | family | elite | Open profile ↗ | |
| 42 |  Everleigh LaBrant✓@everleighrose | 4.8M | - | family | premium | Open profile ↗ |
| 43 |  Cole LaBrant✓@cole.labrant | 4.8M | - | family | premium | Open profile ↗ |
| 44 | 4.7M | - | family | premium | Open profile ↗ | |
| 45 |  Zenap Mohamed✓@zenap_mohamed | 4.7M | - | family | elite | Open profile ↗ |
| 46 |  Maria Dolores✓@doloresaveiroofficial | 4.7M | - | family | elite | Open profile ↗ |
| 47 |  Nicolorenzonn✓@nicolorenzonn | 4.6M | - | family | premium | Open profile ↗ |
| 48 |  Amal Reda | أمال رضا✓@amal_aboalmgd | 4.6M | - | family | premium | Open profile ↗ |
| 49 |  Gamze Erçel Yıldırım✓@gamze_ercel | 4.6M | - | family | premium | Open profile ↗ |
| 50 |  Liane V Benjamin 🇵🇭✓@lianev | 4.4M | - | family | - | Open profile ↗ |
Hiring family creators: what to look for
When brands consider hiring creators in the Family segment, they should evaluate the creator's engagement rate, audience demographics, and content style to ensure alignment with their marketing goals. Brands should also assess the creator's previous collaborations and the authenticity of their interactions with followers. Understanding the creator's reach and influence within the family niche can help brands make informed decisions that resonate with their target audience.
Frequently asked questions
What is the average engagement rate for creators in the Family segment?
The average engagement rate for creators in the Family segment is 2.02%.
What are typical pricing tiers for collaborations in this segment?
Pricing tiers can vary widely based on the creator's follower count and engagement level, but brands should expect to negotiate based on these factors.
How many creators are there in the Family segment?
There are 9,829 creators in the Family segment.