Benchmark · live data
Running influencer engagement rate benchmark (2026)
4,639creators
0.48%avg engagement
26Kmedian followers
Boulder · New York · Londontop cities
What counts as good in Running?
0.48%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 0.72% | 1.5× the niche average or better |
| Good | 0.48% – 0.72% | at or above the niche average |
| Average | 0.24% – 0.48% | within half of the average |
| Low | below 0.24% | investigate authenticity and content fit |
Every Running creator profile on Zaver shows this verdict automatically — browse 4,639 vetted Running creators →
Related
Frequently asked questions
What is a good engagement rate for Running influencers?
The average across 4,639 vetted Running creators is 0.48%. At or above that is good; 0.72%+ is excellent; below 0.24% is weak for the niche.
How is this benchmark calculated?
Live from 4,639 Running creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.