Benchmark · live data
Baking influencer engagement rate benchmark (2026)
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
What counts as good in Baking?
2.10%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 3.15% | 1.5× the niche average or better |
| Good | 2.10% – 3.15% | at or above the niche average |
| Average | 1.05% – 2.10% | within half of the average |
| Low | below 1.05% | investigate authenticity and content fit |
Every Baking creator profile on Zaver shows this verdict automatically — browse 5,004 vetted Baking creators →
Related
Frequently asked questions
What is a good engagement rate for Baking influencers?
The average across 5,004 vetted Baking creators is 2.10%. At or above that is good; 3.15%+ is excellent; below 1.05% is weak for the niche.
How is this benchmark calculated?
Live from 5,004 Baking creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.