Top 50 Baking Influencers
Ranked by follower count among 5,004 vetted Baking creators on Zaver.
This ranking features the top creators in the Baking segment, highlighting the most followed profiles on Instagram. A total of 50 creators have been evaluated, with the leading profile, jessicakes33, boasting 11,496,733 followers. Other notable creators include dejloaf and poojadhingra, with follower counts of 7,367,480 and 6,704,754, respectively. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Jessica Weaverβ@jessicakes33 | 11M | β | baking | elite | View profile β |
| 2 |  DeJa πβ@dejloaf | 7.4M | β | baking | elite | View profile β |
| 3 |  Pooja Dhingra π°β@poojadhingra | 6.7M | β | baking | premium | View profile β |
| 4 |  Crumblβ@crumbl | 6.4M | β | baking | elite | View profile β |
| 5 |  BurΓ§in Arda|Pastry Chefβ@chefburcinarda | 6.0M | β | baking | elite | View profile β |
| 6 |  Buddy Valastroβ@buddyvalastro | 5.1M | β | baking | elite | View profile β |
| 7 |  Daniela Chomaβ@danichoma | 5.0M | β | baking | elite | View profile β |
| 8 |  IΙ’Ι΄α΄α΄Ιͺα΄ Bα΄Κα΄α΄
α΄Ι΄β@ignaciobaladan | 4.8M | β | baking | premium | View profile β |
| 9 |  Rosanna Pansinoβ@rosannapansino | 4.2M | β | baking | premium | View profile β |
| 10 |  Shivesh Bhatiaβ@shivesh17 | 3.8M | β | baking | premium | View profile β |
| 11 |  Vivi Cakeβ@vivicake.real | 3.3M | β | baking | elite | View profile β |
| 12 |  BECA MILANO/Chef Confeiteira - Pastry Chefβ@becamilano | 3.3M | β | baking | premium | View profile β |
| 13 |  Wilton Cake Decoratingβ@wiltoncakes | 3.0M | β | baking | elite | View profile β |
| 14 |  BuzzFeed Foodβ@buzzfeedfood | 2.9M | β | baking | elite | View profile β |
| 15 | 2.9M | β | baking | premium | View profile β | |
| 16 |  Carlo's Bakeryβ@carlosbakery | 2.8M | β | baking | elite | View profile β |
| 17 |  PAULINE CAKEβ@pauline_cake | 2.8M | β | baking | elite | View profile β |
| 18 | 2.8M | β | baking | elite | View profile β | |
| 19 |  RENAT AGZAMOVβ@renat_agzamov | 2.6M | β | baking | standard | View profile β |
| 20 |  Yolanda Gampp | Cake Artistβ@yolanda_gampp | 2.6M | β | baking | premium | View profile β |
| 21 |  Savira Malikβ@savira_malik | 2.5M | β | baking | elite | View profile β |
| 22 |  Ω
ΩΨ§ ΨΨ§ΨͺΩ
β@maha_hatam | 2.5M | β | baking | premium | View profile β |
| 23 |  TUBA GECΜ§KIΜLβ@redrosecake_tubageckil | 2.4M | β | baking | premium | View profile β |
| 24 |  Ramon Garrigaβ@gluten.morgen | 2.1M | β | baking | premium | View profile β |
| 25 |  OSWALDTOURβ@osvaldo_gross | 2.1M | β | baking | elite | View profile β |
| 26 |  SEPTIA YETRI OPANIβ@septiasiregar17 | 2.0M | β | baking | elite | View profile β |
| 27 |  SodieΜ Doces Oficialβ@sodiedoces | 2.0M | β | baking | elite | View profile β |
| 28 |  Maru Botana -pastelera β€οΈπ§πapasionadaβ@marubotanaok | 2.0M | β | baking | premium | View profile β |
| 29 |  Estefi Colomboβ@esteficolombo | 2.0M | β | baking | premium | View profile β |
| 30 |  Ju Ferrazβ@tpmjuferraz | 1.9M | β | baking | premium | View profile β |
| 31 |  Sideserf Cake Studioβ@sideserfcakes | 1.9M | β | baking | elite | View profile β |
| 32 |  DamiΓ‘n Betularβ@dbetular | 1.8M | β | baking | premium | View profile β |
| 33 |  CakeGuide@cakeguide | 1.8M | β | baking | elite | View profile β |
| 34 |  Baked by Melissaβ@bakedbymelissa | 1.8M | β | baking | elite | View profile β |
| 35 |  Murilo Fernandesβ@murifernan | 1.7M | β | baking | premium | View profile β |
| 36 |  Antonio Bachourβ@antonio.bachour | 1.7M | β | baking | elite | View profile β |
| 37 |  Tisanart Sornsuekβ@now_tisanart | 1.7M | β | baking | premium | View profile β |
| 38 |  The Great British Bake Offβ@britishbakeoff | 1.6M | β | baking | elite | View profile β |
| 39 |  Manuela Kjeilenβ@passionforbaking | 1.6M | β | baking | elite | View profile β |
| 40 |  π©The god of all things tasty π©β@thafoodheaven | 1.6M | β | baking | premium | View profile β |
| 41 |  Leyla Fathallah/ΩΩΩΩ ΩΨͺΨ Ψ§ΩΩΩπβ@chefleylafathallah | 1.5M | β | baking | premium | View profile β |
| 42 |  Fou de PaΜtisserieβ@foudepatisserie | 1.5M | β | baking | elite | View profile β |
| 43 |  Sarah Fennelβ@bromabakery | 1.5M | β | baking | premium | View profile β |
| 44 |  Kerryβs Bouqcakesβ@kerrys_bouqcakes | 1.4M | β | baking | premium | View profile β |
| 45 |  Paula Mello I Confeitaria I Receitas | Cozinha PrΓ‘ticaβ@paulamellocakedesigner | 1.4M | β | baking | premium | View profile β |
| 46 |  Chef Damiano Carraraβ@chefdamianocarrara | 1.4M | β | baking | premium | View profile β |
| 47 | 1.3M | β | baking | premium | View profile β | |
| 48 | 1.3M | β | baking | elite | View profile β | |
| 49 |  Holly Jadeβ@thelittleblogofvegan | 1.3M | β | baking | elite | View profile β |
| 50 |  Jessica Natvig | Lady Sourdough & Sweetsβ@lady.sourdough | 1.3M | β | baking | premium | View profile β |
Methodology
Creators are ranked by follower count among profiles that have surpassed Zaver's indexing quality bar, which includes being labeled, categorized, and having more than 5,000 followers.
Frequently asked questions
What criteria were used to select the creators?
Creators were selected based on their follower count and quality indexing.
How many creators are ranked in this segment?
There are 50 creators ranked in the Baking segment.
Is engagement rate considered in this ranking?
No, engagement rate is not part of the ranking criteria.
What does it mean if content requires brand review?
It indicates that some content may need to be assessed for brand safety.