Top 50 Baking Influencers
Ranked by follower count among 5,004 vetted Baking creators on Zaver.
This ranking features the top creators in the Baking segment, highlighting the most followed profiles on Instagram. A total of 50 creators have been evaluated, with the leading profile, jessicakes33, boasting 11,496,733 followers. Other notable creators include dejloaf and poojadhingra, with follower counts of 7,367,480 and 6,704,754, respectively. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Jessica Weaver✓@jessicakes33 | 11M | — | baking | elite | View profile → |
| 2 |  DeJa 🍞✓@dejloaf | 7.4M | — | baking | elite | View profile → |
| 3 |  Pooja Dhingra 🍰✓@poojadhingra | 6.7M | — | baking | premium | View profile → |
| 4 |  Crumbl✓@crumbl | 6.4M | — | baking | elite | View profile → |
| 5 |  Burçin Arda|Pastry Chef✓@chefburcinarda | 6.0M | — | baking | elite | View profile → |
| 6 |  Buddy Valastro✓@buddyvalastro | 5.1M | — | baking | elite | View profile → |
| 7 |  Daniela Choma✓@danichoma | 5.0M | — | baking | elite | View profile → |
| 8 |  Iɢɴᴀᴄɪᴏ Bᴀʟᴀᴅᴀɴ✓@ignaciobaladan | 4.8M | — | baking | premium | View profile → |
| 9 |  Rosanna Pansino✓@rosannapansino | 4.2M | — | baking | premium | View profile → |
| 10 |  Shivesh Bhatia✓@shivesh17 | 3.8M | — | baking | premium | View profile → |
| 11 |  Vivi Cake✓@vivicake.real | 3.3M | — | baking | elite | View profile → |
| 12 |  BECA MILANO/Chef Confeiteira - Pastry Chef✓@becamilano | 3.3M | — | baking | premium | View profile → |
| 13 |  Wilton Cake Decorating✓@wiltoncakes | 3.0M | — | baking | elite | View profile → |
| 14 |  BuzzFeed Food✓@buzzfeedfood | 2.9M | — | baking | elite | View profile → |
| 15 | 2.9M | — | baking | premium | View profile → | |
| 16 |  Carlo's Bakery✓@carlosbakery | 2.8M | — | baking | elite | View profile → |
| 17 |  PAULINE CAKE✓@pauline_cake | 2.8M | — | baking | elite | View profile → |
| 18 | 2.8M | — | baking | elite | View profile → | |
| 19 |  RENAT AGZAMOV✓@renat_agzamov | 2.6M | — | baking | standard | View profile → |
| 20 |  Yolanda Gampp | Cake Artist✓@yolanda_gampp | 2.6M | — | baking | premium | View profile → |
| 21 |  Savira Malik✓@savira_malik | 2.5M | — | baking | elite | View profile → |
| 22 |  مها حاتم✓@maha_hatam | 2.5M | — | baking | premium | View profile → |
| 23 |  TUBA GEÇKİL✓@redrosecake_tubageckil | 2.4M | — | baking | premium | View profile → |
| 24 |  Ramon Garriga✓@gluten.morgen | 2.1M | — | baking | premium | View profile → |
| 25 |  OSWALDTOUR✓@osvaldo_gross | 2.1M | — | baking | elite | View profile → |
| 26 |  SEPTIA YETRI OPANI✓@septiasiregar17 | 2.0M | — | baking | elite | View profile → |
| 27 |  Sodiê Doces Oficial✓@sodiedoces | 2.0M | — | baking | elite | View profile → |
| 28 |  Maru Botana -pastelera ❤️🧁🎂apasionada✓@marubotanaok | 2.0M | — | baking | premium | View profile → |
| 29 |  Estefi Colombo✓@esteficolombo | 2.0M | — | baking | premium | View profile → |
| 30 |  Ju Ferraz✓@tpmjuferraz | 1.9M | — | baking | premium | View profile → |
| 31 |  Sideserf Cake Studio✓@sideserfcakes | 1.9M | — | baking | elite | View profile → |
| 32 |  Damián Betular✓@dbetular | 1.8M | — | baking | premium | View profile → |
| 33 |  CakeGuide@cakeguide | 1.8M | — | baking | elite | View profile → |
| 34 |  Baked by Melissa✓@bakedbymelissa | 1.8M | — | baking | elite | View profile → |
| 35 |  Murilo Fernandes✓@murifernan | 1.7M | — | baking | premium | View profile → |
| 36 |  Antonio Bachour✓@antonio.bachour | 1.7M | — | baking | elite | View profile → |
| 37 |  Tisanart Sornsuek✓@now_tisanart | 1.7M | — | baking | premium | View profile → |
| 38 |  The Great British Bake Off✓@britishbakeoff | 1.6M | — | baking | elite | View profile → |
| 39 |  Manuela Kjeilen✓@passionforbaking | 1.6M | — | baking | elite | View profile → |
| 40 |  🌩The god of all things tasty 🌩✓@thafoodheaven | 1.6M | — | baking | premium | View profile → |
| 41 |  Leyla Fathallah/ليلى فتح الله🍒✓@chefleylafathallah | 1.5M | — | baking | premium | View profile → |
| 42 |  Fou de Pâtisserie✓@foudepatisserie | 1.5M | — | baking | elite | View profile → |
| 43 |  Sarah Fennel✓@bromabakery | 1.5M | — | baking | premium | View profile → |
| 44 |  Kerry’s Bouqcakes✓@kerrys_bouqcakes | 1.4M | — | baking | premium | View profile → |
| 45 |  Paula Mello I Confeitaria I Receitas | Cozinha Prática✓@paulamellocakedesigner | 1.4M | — | baking | premium | View profile → |
| 46 |  Chef Damiano Carrara✓@chefdamianocarrara | 1.4M | — | baking | premium | View profile → |
| 47 | 1.3M | — | baking | premium | View profile → | |
| 48 | 1.3M | — | baking | elite | View profile → | |
| 49 |  Holly Jade✓@thelittleblogofvegan | 1.3M | — | baking | elite | View profile → |
| 50 |  Jessica Natvig | Lady Sourdough & Sweets✓@lady.sourdough | 1.3M | — | baking | premium | View profile → |
Methodology
Creators are ranked by follower count among profiles that have surpassed Zaver's indexing quality bar, which includes being labeled, categorized, and having more than 5,000 followers.
Frequently asked questions
What criteria were used to select the creators?
Creators were selected based on their follower count and quality indexing.
How many creators are ranked in this segment?
There are 50 creators ranked in the Baking segment.
Is engagement rate considered in this ranking?
No, engagement rate is not part of the ranking criteria.
What does it mean if content requires brand review?
It indicates that some content may need to be assessed for brand safety.