Top 50 Baking Influencers
Ranked by follower count among 5,004 vetted Baking creators on Zaver.
This ranking features the top creators in the Baking segment, highlighting the most followed profiles on Instagram. A total of 50 creators have been evaluated, with the leading profile, jessicakes33, boasting 11,496,733 followers. Other notable creators include dejloaf and poojadhingra, with follower counts of 7,367,480 and 6,704,754, respectively. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Jessica Weaver✓@jessicakes33 | 11M | - | baking | elite | Open profile ↗ |
| 2 |  DeJa 🍞✓@dejloaf | 7.4M | - | baking | elite | Open profile ↗ |
| 3 |  Pooja Dhingra 🍰✓@poojadhingra | 6.7M | - | baking | premium | Open profile ↗ |
| 4 |  Crumbl✓@crumbl | 6.4M | - | baking | elite | Open profile ↗ |
| 5 |  Burçin Arda|Pastry Chef✓@chefburcinarda | 6.0M | - | baking | elite | Open profile ↗ |
| 6 |  Buddy Valastro✓@buddyvalastro | 5.1M | - | baking | elite | Open profile ↗ |
| 7 |  Daniela Choma✓@danichoma | 5.0M | - | baking | elite | Open profile ↗ |
| 8 |  Iɢɴᴀᴄɪᴏ Bᴀʟᴀᴅᴀɴ✓@ignaciobaladan | 4.8M | - | baking | premium | Open profile ↗ |
| 9 |  Rosanna Pansino✓@rosannapansino | 4.2M | - | baking | premium | Open profile ↗ |
| 10 |  Shivesh Bhatia✓@shivesh17 | 3.8M | - | baking | premium | Open profile ↗ |
| 11 |  Vivi Cake✓@vivicake.real | 3.3M | - | baking | elite | Open profile ↗ |
| 12 |  BECA MILANO/Chef Confeiteira - Pastry Chef✓@becamilano | 3.3M | - | baking | premium | Open profile ↗ |
| 13 |  Wilton Cake Decorating✓@wiltoncakes | 3.0M | - | baking | elite | Open profile ↗ |
| 14 |  BuzzFeed Food✓@buzzfeedfood | 2.9M | - | baking | elite | Open profile ↗ |
| 15 | 2.9M | - | baking | premium | Open profile ↗ | |
| 16 |  Carlo's Bakery✓@carlosbakery | 2.8M | - | baking | elite | Open profile ↗ |
| 17 |  PAULINE CAKE✓@pauline_cake | 2.8M | - | baking | elite | Open profile ↗ |
| 18 | 2.8M | - | baking | elite | Open profile ↗ | |
| 19 |  RENAT AGZAMOV✓@renat_agzamov | 2.6M | - | baking | standard | Open profile ↗ |
| 20 |  Yolanda Gampp | Cake Artist✓@yolanda_gampp | 2.6M | - | baking | premium | Open profile ↗ |
| 21 |  Savira Malik✓@savira_malik | 2.5M | - | baking | elite | Open profile ↗ |
| 22 |  مها حاتم✓@maha_hatam | 2.5M | - | baking | premium | Open profile ↗ |
| 23 |  TUBA GEÇKİL✓@redrosecake_tubageckil | 2.4M | - | baking | premium | Open profile ↗ |
| 24 |  Ramon Garriga✓@gluten.morgen | 2.1M | - | baking | premium | Open profile ↗ |
| 25 |  OSWALDTOUR✓@osvaldo_gross | 2.1M | - | baking | elite | Open profile ↗ |
| 26 |  SEPTIA YETRI OPANI✓@septiasiregar17 | 2.0M | - | baking | elite | Open profile ↗ |
| 27 |  Sodiê Doces Oficial✓@sodiedoces | 2.0M | - | baking | elite | Open profile ↗ |
| 28 |  Maru Botana -pastelera ❤️🧁🎂apasionada✓@marubotanaok | 2.0M | - | baking | premium | Open profile ↗ |
| 29 |  Estefi Colombo✓@esteficolombo | 2.0M | - | baking | premium | Open profile ↗ |
| 30 |  Ju Ferraz✓@tpmjuferraz | 1.9M | - | baking | premium | Open profile ↗ |
| 31 |  Sideserf Cake Studio✓@sideserfcakes | 1.9M | - | baking | elite | Open profile ↗ |
| 32 |  Damián Betular✓@dbetular | 1.8M | - | baking | premium | Open profile ↗ |
| 33 |  CakeGuide@cakeguide | 1.8M | - | baking | elite | Open profile ↗ |
| 34 |  Baked by Melissa✓@bakedbymelissa | 1.8M | - | baking | elite | Open profile ↗ |
| 35 |  Murilo Fernandes✓@murifernan | 1.7M | - | baking | premium | Open profile ↗ |
| 36 |  Antonio Bachour✓@antonio.bachour | 1.7M | - | baking | elite | Open profile ↗ |
| 37 |  Tisanart Sornsuek✓@now_tisanart | 1.7M | - | baking | premium | Open profile ↗ |
| 38 |  The Great British Bake Off✓@britishbakeoff | 1.6M | - | baking | elite | Open profile ↗ |
| 39 |  Manuela Kjeilen✓@passionforbaking | 1.6M | - | baking | elite | Open profile ↗ |
| 40 |  🌩The god of all things tasty 🌩✓@thafoodheaven | 1.6M | - | baking | premium | Open profile ↗ |
| 41 |  Leyla Fathallah/ليلى فتح الله🍒✓@chefleylafathallah | 1.5M | - | baking | premium | Open profile ↗ |
| 42 |  Fou de Pâtisserie✓@foudepatisserie | 1.5M | - | baking | elite | Open profile ↗ |
| 43 |  Sarah Fennel✓@bromabakery | 1.5M | - | baking | premium | Open profile ↗ |
| 44 |  Kerry’s Bouqcakes✓@kerrys_bouqcakes | 1.4M | - | baking | premium | Open profile ↗ |
| 45 |  Paula Mello I Confeitaria I Receitas | Cozinha Prática✓@paulamellocakedesigner | 1.4M | - | baking | premium | Open profile ↗ |
| 46 |  Chef Damiano Carrara✓@chefdamianocarrara | 1.4M | - | baking | premium | Open profile ↗ |
| 47 | 1.3M | - | baking | premium | Open profile ↗ | |
| 48 | 1.3M | - | baking | elite | Open profile ↗ | |
| 49 |  Holly Jade✓@thelittleblogofvegan | 1.3M | - | baking | elite | Open profile ↗ |
| 50 |  Jessica Natvig | Lady Sourdough & Sweets✓@lady.sourdough | 1.3M | - | baking | premium | Open profile ↗ |
Methodology
Creators are ranked by follower count among profiles that have surpassed Zaver's indexing quality bar, which includes being labeled, categorized, and having more than 5,000 followers.
Frequently asked questions
What criteria were used to select the creators?
Creators were selected based on their follower count and quality indexing.
How many creators are ranked in this segment?
There are 50 creators ranked in the Baking segment.
Is engagement rate considered in this ranking?
No, engagement rate is not part of the ranking criteria.
What does it mean if content requires brand review?
It indicates that some content may need to be assessed for brand safety.