Top Baking Influencers in 2026
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Baking segment features a diverse array of 5,004 creators who engage audiences with their culinary skills and recipes. This niche boasts an average engagement rate of 2.10%, indicating a solid level of interaction between creators and their followers. The median follower count among these creators is 41,833, suggesting a substantial reach for brands looking to collaborate. The top cities where these creators are based include New York, Los Angeles, and São Paulo, highlighting the global appeal of baking content. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Jessica Weaver✓@jessicakes33 | 11M | — | baking | elite | View profile → |
| 2 |  DeJa 🍞✓@dejloaf | 7.4M | — | baking | elite | View profile → |
| 3 |  Pooja Dhingra 🍰✓@poojadhingra | 6.7M | — | baking | premium | View profile → |
| 4 |  Crumbl✓@crumbl | 6.4M | — | baking | elite | View profile → |
| 5 |  Burçin Arda|Pastry Chef✓@chefburcinarda | 6.0M | — | baking | elite | View profile → |
| 6 |  Buddy Valastro✓@buddyvalastro | 5.1M | — | baking | elite | View profile → |
| 7 |  Daniela Choma✓@danichoma | 5.0M | — | baking | elite | View profile → |
| 8 |  Iɢɴᴀᴄɪᴏ Bᴀʟᴀᴅᴀɴ✓@ignaciobaladan | 4.8M | — | baking | premium | View profile → |
| 9 |  Rosanna Pansino✓@rosannapansino | 4.2M | — | baking | premium | View profile → |
| 10 |  Shivesh Bhatia✓@shivesh17 | 3.8M | — | baking | premium | View profile → |
| 11 |  Vivi Cake✓@vivicake.real | 3.3M | — | baking | elite | View profile → |
| 12 |  BECA MILANO/Chef Confeiteira - Pastry Chef✓@becamilano | 3.3M | — | baking | premium | View profile → |
| 13 |  Wilton Cake Decorating✓@wiltoncakes | 3.0M | — | baking | elite | View profile → |
| 14 |  BuzzFeed Food✓@buzzfeedfood | 2.9M | — | baking | elite | View profile → |
| 15 | 2.9M | — | baking | premium | View profile → | |
| 16 |  Carlo's Bakery✓@carlosbakery | 2.8M | — | baking | elite | View profile → |
| 17 |  PAULINE CAKE✓@pauline_cake | 2.8M | — | baking | elite | View profile → |
| 18 | 2.8M | — | baking | elite | View profile → | |
| 19 |  RENAT AGZAMOV✓@renat_agzamov | 2.6M | — | baking | standard | View profile → |
| 20 |  Yolanda Gampp | Cake Artist✓@yolanda_gampp | 2.6M | — | baking | premium | View profile → |
| 21 |  Savira Malik✓@savira_malik | 2.5M | — | baking | elite | View profile → |
| 22 |  مها حاتم✓@maha_hatam | 2.5M | — | baking | premium | View profile → |
| 23 |  TUBA GEÇKİL✓@redrosecake_tubageckil | 2.4M | — | baking | premium | View profile → |
| 24 |  Ramon Garriga✓@gluten.morgen | 2.1M | — | baking | premium | View profile → |
| 25 |  OSWALDTOUR✓@osvaldo_gross | 2.1M | — | baking | elite | View profile → |
| 26 |  SEPTIA YETRI OPANI✓@septiasiregar17 | 2.0M | — | baking | elite | View profile → |
| 27 |  Sodiê Doces Oficial✓@sodiedoces | 2.0M | — | baking | elite | View profile → |
| 28 |  Maru Botana -pastelera ❤️🧁🎂apasionada✓@marubotanaok | 2.0M | — | baking | premium | View profile → |
| 29 |  Estefi Colombo✓@esteficolombo | 2.0M | — | baking | premium | View profile → |
| 30 |  Ju Ferraz✓@tpmjuferraz | 1.9M | — | baking | premium | View profile → |
| 31 |  Sideserf Cake Studio✓@sideserfcakes | 1.9M | — | baking | elite | View profile → |
| 32 |  Damián Betular✓@dbetular | 1.8M | — | baking | premium | View profile → |
| 33 |  CakeGuide@cakeguide | 1.8M | — | baking | elite | View profile → |
| 34 |  Baked by Melissa✓@bakedbymelissa | 1.8M | — | baking | elite | View profile → |
| 35 |  Murilo Fernandes✓@murifernan | 1.7M | — | baking | premium | View profile → |
| 36 |  Antonio Bachour✓@antonio.bachour | 1.7M | — | baking | elite | View profile → |
| 37 |  Tisanart Sornsuek✓@now_tisanart | 1.7M | — | baking | premium | View profile → |
| 38 |  The Great British Bake Off✓@britishbakeoff | 1.6M | — | baking | elite | View profile → |
| 39 |  Manuela Kjeilen✓@passionforbaking | 1.6M | — | baking | elite | View profile → |
| 40 |  🌩The god of all things tasty 🌩✓@thafoodheaven | 1.6M | — | baking | premium | View profile → |
| 41 |  Leyla Fathallah/ليلى فتح الله🍒✓@chefleylafathallah | 1.5M | — | baking | premium | View profile → |
| 42 |  Fou de Pâtisserie✓@foudepatisserie | 1.5M | — | baking | elite | View profile → |
| 43 |  Sarah Fennel✓@bromabakery | 1.5M | — | baking | premium | View profile → |
| 44 |  Kerry’s Bouqcakes✓@kerrys_bouqcakes | 1.4M | — | baking | premium | View profile → |
| 45 |  Paula Mello I Confeitaria I Receitas | Cozinha Prática✓@paulamellocakedesigner | 1.4M | — | baking | premium | View profile → |
| 46 |  Chef Damiano Carrara✓@chefdamianocarrara | 1.4M | — | baking | premium | View profile → |
| 47 | 1.3M | — | baking | premium | View profile → | |
| 48 | 1.3M | — | baking | elite | View profile → | |
| 49 |  Holly Jade✓@thelittleblogofvegan | 1.3M | — | baking | elite | View profile → |
| 50 |  Jessica Natvig | Lady Sourdough & Sweets✓@lady.sourdough | 1.3M | — | baking | premium | View profile → |
Hiring baking creators: what to look for
When hiring creators in the Baking segment, brands should consider the creator's audience demographics and engagement levels. It is important to assess how well the creator's content aligns with the brand's values and messaging. Additionally, brands should look for creators who demonstrate authenticity and a genuine passion for baking, as this can enhance the effectiveness of collaborations. Evaluating past collaborations and the creator's ability to produce high-quality content is also crucial for successful partnerships.
Frequently asked questions
What is the average engagement rate in the Baking segment?
The average engagement rate in the Baking segment is 2.10%.
What are typical pricing tiers for creators in this segment?
Pricing tiers for creators in the Baking segment can vary widely based on follower count and engagement, but brands should expect to see a range of options.
How many creators are there in the Baking segment?
There are 5,004 creators in the Baking segment.