Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York Β· Los Angeles Β· SΓ£o Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, SΓ£o Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 51 |  Agus vives ππ» PastelerΓa SIEMPRE AL LΓMITEβ@agusvivesbakes | 1.3M | - | baking | premium | Open profile β |
| 52 |  Caro Roccoβ@caroroccos | 1.2M | - | baking | premium | Open profile β |
| 53 |  LuΓsa Akemiβ@akemibakes | 1.2M | - | baking | premium | Open profile β |
| 54 |  a i n s l e y d u r o s eβ@ainsleydurose | 1.2M | - | baking | premium | Open profile β |
| 55 | 1.2M | - | baking | premium | Open profile β | |
| 56 |  IBRAIMOVA ZULFIIA TURGUNOVNAβ@zulfiya_ibraimova | 1.2M | - | baking | premium | Open profile β |
| 57 | 1.2M | - | baking | premium | Open profile β | |
| 58 |  Tortik Annushkaβ@tortikannuchka | 1.2M | - | baking | premium | Open profile β |
| 59 |  Tiffany Tothβ@tiffanytothxoxo | 1.2M | - | baking | standard | Open profile β |
| 60 |  Dudu Outmezgineβ@duduoutmezgine | 1.2M | - | baking | premium | Open profile β |
| 61 |  Sally McKenneyβ@sallysbakeblog | 1.2M | - | baking | standard | Open profile β |
| 62 |  Victor Pastriesβ@victorpastries | 1.2M | - | baking | premium | Open profile β |
| 63 |  Nani MagalhΓ£es | Confeitaria e Empreendorismoβ@nanimagalhaesoficial | 1.2M | - | baking | premium | Open profile β |
| 64 |  Matt Adlardβ@mattadlard | 1.2M | - | baking | premium | Open profile β |
| 65 |  Loja Santo Antonioβ@lojasantoantonio | 1.2M | - | baking | elite | Open profile β |
| 66 |  NANCYβ@nancy.birtwhistle | 1.1M | - | baking | premium | Open profile β |
| 67 |  Thiago Barros | o menino da canoaβ@tbbolosdecorados | 1.1M | - | baking | standard | Open profile β |
| 68 |  Jessie Jane Dayeβ@jessiejanedaye | 1.1M | - | baking | premium | Open profile β |
| 69 |  Weslley Benvenutoβ@weslleybenvenuto | 1.1M | - | baking | premium | Open profile β |
| 70 |  Paulina Abascalβ@paulinabascal | 1.1M | - | baking | premium | Open profile β |
| 71 | 1.1M | - | baking | premium | Open profile β | |
| 72 | 1.1M | - | baking | premium | Open profile β | |
| 73 |  Amy || Neuroticmomβ@neuroticmom | 1.1M | - | baking | premium | Open profile β |
| 74 | 1.1M | - | baking | standard | Open profile β | |
| 75 |  Valeria Miranda | Confeitaria | Cursos On-lineβ@chefvaleriamiranda | 1.1M | - | baking | premium | Open profile β |
| 76 |  Jake Cohenβ@jakecohen | 1.1M | - | baking | premium | Open profile β |
| 77 |  Nadiyaβ@nadiyajhussain | 1.1M | - | baking | elite | Open profile β |
| 78 |  Sheri Wilsonβ@sheri_wilson_ | 1.1M | - | baking | premium | Open profile β |
| 79 |  Sonja Norwood Custom Cookiesβ@wickdconfections | 1.1M | - | baking | premium | Open profile β |
| 80 |  BROOKIβ@brookibakehouse | 1.1M | - | baking | premium | Open profile β |
| 81 |  Julie Marie | easy recipes for home bakersβ@juliemarieeats | 1.1M | - | baking | premium | Open profile β |
| 82 |  Magnolia Bakeryβ@magnoliabakery | 1.0M | - | baking | elite | Open profile β |
| 83 | 1.0M | - | baking | elite | Open profile β | |
| 84 |  Mauricio Astaβ@mauricioasta | 1.0M | - | baking | standard | Open profile β |
| 85 |  Pattamaporn San Preechawuttidechβ@sunbeary | 1.0M | - | baking | standard | Open profile β |
| 86 |  Philippe Conticiniβ@philippe_conticini | 1.0M | - | baking | premium | Open profile β |
| 87 |  MIchalak Parisβ@michalakparis_officiel | 1.0M | - | baking | elite | Open profile β |
| 88 |  Dinara Kaskoβ@dinarakasko | 1.0M | - | baking | premium | Open profile β |
| 89 | 1.0M | - | baking | standard | Open profile β | |
| 90 |  King Arthur Baking Companyβ@kingarthurbaking | 1.0M | - | baking | elite | Open profile β |
| 91 |  divinedelicaciescakesβ@divinedelicaciescakes | 1.0M | - | baking | premium | Open profile β |
| 92 | 985K | - | baking | standard | Open profile β | |
| 93 | 974K | - | baking | premium | Open profile β | |
| 94 |  Patrick Santosβ@cheffpatricksantos | 972K | - | baking | premium | Open profile β |
| 95 | 971K | - | baking | premium | Open profile β | |
| 96 |  SweetAmbs - Amber Spiegelβ@sweetambs | 969K | - | baking | premium | Open profile β |
| 97 |  Suzane Ianoβ@suzane_iano | 963K | - | baking | standard | Open profile β |
| 98 | 962K | - | baking | premium | Open profile β | |
| 99 |  Sheillyn Chengβ@sheillyncheng | 954K | - | baking | standard | Open profile β |
| 100 |  Ernst Knamβ@ernstknam | 950K | - | baking | premium | Open profile β |