Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 51 |  Agus vives 👉🏻 Pastelería SIEMPRE AL LÍMITE✓@agusvivesbakes | 1.3M | — | baking | premium | View profile → |
| 52 |  Caro Rocco✓@caroroccos | 1.2M | — | baking | premium | View profile → |
| 53 |  Luísa Akemi✓@akemibakes | 1.2M | — | baking | premium | View profile → |
| 54 |  a i n s l e y d u r o s e✓@ainsleydurose | 1.2M | — | baking | premium | View profile → |
| 55 | 1.2M | — | baking | premium | View profile → | |
| 56 |  IBRAIMOVA ZULFIIA TURGUNOVNA✓@zulfiya_ibraimova | 1.2M | — | baking | premium | View profile → |
| 57 | 1.2M | — | baking | premium | View profile → | |
| 58 |  Tortik Annushka✓@tortikannuchka | 1.2M | — | baking | premium | View profile → |
| 59 |  Tiffany Toth✓@tiffanytothxoxo | 1.2M | — | baking | standard | View profile → |
| 60 |  Dudu Outmezgine✓@duduoutmezgine | 1.2M | — | baking | premium | View profile → |
| 61 |  Sally McKenney✓@sallysbakeblog | 1.2M | — | baking | standard | View profile → |
| 62 |  Victor Pastries✓@victorpastries | 1.2M | — | baking | premium | View profile → |
| 63 |  Nani Magalhães | Confeitaria e Empreendorismo✓@nanimagalhaesoficial | 1.2M | — | baking | premium | View profile → |
| 64 |  Matt Adlard✓@mattadlard | 1.2M | — | baking | premium | View profile → |
| 65 |  Loja Santo Antonio✓@lojasantoantonio | 1.2M | — | baking | elite | View profile → |
| 66 |  NANCY✓@nancy.birtwhistle | 1.1M | — | baking | premium | View profile → |
| 67 |  Thiago Barros | o menino da canoa✓@tbbolosdecorados | 1.1M | — | baking | standard | View profile → |
| 68 |  Jessie Jane Daye✓@jessiejanedaye | 1.1M | — | baking | premium | View profile → |
| 69 |  Weslley Benvenuto✓@weslleybenvenuto | 1.1M | — | baking | premium | View profile → |
| 70 |  Paulina Abascal✓@paulinabascal | 1.1M | — | baking | premium | View profile → |
| 71 | 1.1M | — | baking | premium | View profile → | |
| 72 | 1.1M | — | baking | premium | View profile → | |
| 73 |  Amy || Neuroticmom✓@neuroticmom | 1.1M | — | baking | premium | View profile → |
| 74 | 1.1M | — | baking | standard | View profile → | |
| 75 |  Valeria Miranda | Confeitaria | Cursos On-line✓@chefvaleriamiranda | 1.1M | — | baking | premium | View profile → |
| 76 |  Jake Cohen✓@jakecohen | 1.1M | — | baking | premium | View profile → |
| 77 |  Nadiya✓@nadiyajhussain | 1.1M | — | baking | elite | View profile → |
| 78 |  Sheri Wilson✓@sheri_wilson_ | 1.1M | — | baking | premium | View profile → |
| 79 |  Sonja Norwood Custom Cookies✓@wickdconfections | 1.1M | — | baking | premium | View profile → |
| 80 |  BROOKI✓@brookibakehouse | 1.1M | — | baking | premium | View profile → |
| 81 |  Julie Marie | easy recipes for home bakers✓@juliemarieeats | 1.1M | — | baking | premium | View profile → |
| 82 |  Magnolia Bakery✓@magnoliabakery | 1.0M | — | baking | elite | View profile → |
| 83 | 1.0M | — | baking | elite | View profile → | |
| 84 |  Mauricio Asta✓@mauricioasta | 1.0M | — | baking | standard | View profile → |
| 85 |  Pattamaporn San Preechawuttidech✓@sunbeary | 1.0M | — | baking | standard | View profile → |
| 86 |  Philippe Conticini✓@philippe_conticini | 1.0M | — | baking | premium | View profile → |
| 87 |  MIchalak Paris✓@michalakparis_officiel | 1.0M | — | baking | elite | View profile → |
| 88 |  Dinara Kasko✓@dinarakasko | 1.0M | — | baking | premium | View profile → |
| 89 | 1.0M | — | baking | standard | View profile → | |
| 90 |  King Arthur Baking Company✓@kingarthurbaking | 1.0M | — | baking | elite | View profile → |
| 91 |  divinedelicaciescakes✓@divinedelicaciescakes | 1.0M | — | baking | premium | View profile → |
| 92 | 985K | — | baking | standard | View profile → | |
| 93 | 974K | — | baking | premium | View profile → | |
| 94 |  Patrick Santos✓@cheffpatricksantos | 972K | — | baking | premium | View profile → |
| 95 | 971K | — | baking | premium | View profile → | |
| 96 |  SweetAmbs - Amber Spiegel✓@sweetambs | 969K | — | baking | premium | View profile → |
| 97 |  Suzane Iano✓@suzane_iano | 963K | — | baking | standard | View profile → |
| 98 | 962K | — | baking | premium | View profile → | |
| 99 |  Sheillyn Cheng✓@sheillyncheng | 954K | — | baking | standard | View profile → |
| 100 |  Ernst Knam✓@ernstknam | 950K | — | baking | premium | View profile → |