Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 101 |  Chiew See✓@autumn.kitchen | 934K | — | baking | standard | View profile → |
| 102 |  ŞABANALİ ÇAMKERTEN✓@sabanalicamkerten | 923K | — | baking | standard | View profile → |
| 103 |  Caleb Daesung Seo | 서대성✓@daesungseo98 | 916K | — | baking | premium | View profile → |
| 104 |  LADUREE PARIS OFFICIEL✓@maisonladuree | 914K | — | baking | premium | View profile → |
| 105 | 904K | — | baking | premium | View profile → | |
| 106 |  Adi Marom✓@adimarom5 | 901K | — | baking | premium | View profile → |
| 107 |  Pri Marçal✓@priscilamarcal_ | 898K | — | baking | premium | View profile → |
| 108 |  Cheese & Treats✓@cheeseandtreats | 895K | — | baking | premium | View profile → |
| 109 |  Catherine Zhang✓@catherine.desserts | 893K | — | baking | premium | View profile → |
| 110 | 891K | — | baking | elite | View profile → | |
| 111 |  Алия Орман✓@aliya.orman | 885K | — | baking | premium | View profile → |
| 112 |  Eleonora Rocchini 🦂✓@ele.rc | 882K | — | baking | premium | View profile → |
| 113 |  Frederikke Wærens - Food & Cake inspiration✓@frederikkewaerens | 878K | — | baking | standard | View profile → |
| 114 |  Stefani Pollack✓@cupcakeproject | 873K | — | baking | premium | View profile → |
| 115 |  Luca Perego - LuCake✓@_lucake_ | 865K | — | baking | premium | View profile → |
| 116 |  Chef Ana Galvis✓@chefanagalvis | 860K | — | baking | premium | View profile → |
| 117 |  Carlo's Bakery São Paulo✓@carlosbakerysp | 857K | — | baking | standard | View profile → |
| 118 |  Tegan Maccormack✓@tigga_mac | 848K | — | baking | premium | View profile → |
| 119 |  MANANA ARAKELYAN✓@mananamariee | 842K | — | baking | premium | View profile → |
| 120 |  ENZE✓@enzebakery | 841K | — | baking | premium | View profile → |
| 121 |  Ashley | Baker By Nature@bakerbynature | 840K | — | baking | premium | View profile → |
| 122 |  Paul Hollywood✓@paul.hollywood | 839K | — | baking | elite | View profile → |
| 123 |  Anthea✓@rainbownourishments | 813K | — | baking | premium | View profile → |
| 124 |  LINDAWATY✓@dapur_lindawaty | 813K | — | baking | premium | View profile → |
| 125 |  Andrezza Acioli ✨ Confeitaria ✨ Ganache Cake✓@andrezzaacioli | 810K | — | baking | standard | View profile → |
| 126 |  cotta［コッタ］✓@cotta_corecle | 809K | — | baking | standard | View profile → |
| 127 | 798K | — | baking | premium | View profile → | |
| 128 |  Nordic chefs✓@simplistic_food | 792K | — | baking | premium | View profile → |
| 129 |  Deeba Rajpal✓@passionateaboutbaking | 791K | — | baking | standard | View profile → |
| 130 |  Javier Azocar✓@lumascake | 786K | — | baking | premium | View profile → |
| 131 |  Nothing Bundt Cakes✓@nothingbundtcakes | 772K | — | baking | standard | View profile → |
| 132 |  SAMAL ASSANOVA✓@samal_assanova_ | 767K | — | baking | standard | View profile → |
| 133 |  🦌 Zuzanna Borucka 🧁✓@zuzeklobuzek | 763K | — | baking | standard | View profile → |
| 134 | 758K | — | baking | standard | View profile → | |
| 135 |  Kirsten Tibballs✓@kirstentibballs | 758K | — | baking | premium | View profile → |
| 136 | 754K | — | baking | premium | View profile → | |
| 137 |  sprinklesmore✓@sprinklesmore | 753K | — | baking | premium | View profile → |
| 138 | 743K | — | baking | premium | View profile → | |
| 139 |  Halil Kılıç✓@halil.killic | 739K | — | baking | premium | View profile → |
| 140 |  Shaun Teo✓@shaunteocreations | 736K | — | baking | premium | View profile → |
| 141 | 734K | — | baking | premium | View profile → | |
| 142 |  𝐁 𝐑 𝐔 𝐋 𝐄 𝐄 by Kelvy&Yadi 🤍✓@bruleeloveforhair | 732K | — | baking | standard | View profile → |
| 143 |  Andrea Fraga | Pastelera profesional✓@lacakeartista | 726K | — | baking | premium | View profile → |
| 144 |  Tessa Arias | Handle the Heat®✓@handletheheat | 725K | — | baking | standard | View profile → |
| 145 |  Abdelhanine Amahri✓@chefamahri | 712K | — | baking | premium | View profile → |
| 146 |  Karim Bourgi✓@karim.bourgi | 711K | — | baking | premium | View profile → |
| 147 |  Hannah Barros | Confeitaria | La Dinda✓@ladindaoficial | 710K | — | baking | premium | View profile → |
| 148 |  Munch Bakery منش بيكري✓@munchbakery | 710K | — | baking | standard | View profile → |
| 149 |  Joanna Lo✓@thecakinggirl | 704K | — | baking | premium | View profile → |
| 150 |  DIEGO LOZANO✓@chefdiegolozano | 696K | — | baking | premium | View profile → |