Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 151 |  Mandy Merriman - Baking with Blondie✓@bakingwithblondie | 691K | - | baking | premium | Open profile ↗ |
| 152 |  Lulu Kayla@lulukaylacupcake | 689K | - | baking | premium | Open profile ↗ |
| 153 |  BLANCA ARIMANY✓@blancaarimany | 685K | - | baking | premium | Open profile ↗ |
| 154 | 671K | - | baking | premium | Open profile ↗ | |
| 155 |  Tathi Fabulosa✓@tathifabulosa | 663K | - | baking | standard | Open profile ↗ |
| 156 |  ОБУЧЕНИЕ ЗЕФИРНОЙ ФЛОРИСТИКЕ | СЪЕДОБНЫЕ БУКЕТЫ | ТОРТЫ✓@wow._.buket | 660K | - | baking | standard | Open profile ↗ |
| 157 | 659K | - | baking | premium | Open profile ↗ | |
| 158 |  Levain Bakery✓@levainbakery | 659K | - | baking | standard | Open profile ↗ |
| 159 |  Jocelyn Delk Adams✓@grandbabycakes | 657K | - | baking | premium | Open profile ↗ |
| 160 |  Felipe D. Koiffman✓@felipekoiff | 657K | - | baking | standard | Open profile ↗ |
| 161 |  Carole Crema✓@carolecrema | 653K | - | baking | premium | Open profile ↗ |
| 162 |  Marco@pastry_mark | 652K | - | baking | premium | Open profile ↗ |
| 163 |  Johan Sendra✓@johan.sendra | 647K | - | baking | standard | Open profile ↗ |
| 164 |  Lara Cakes✓@laracakes | 643K | - | baking | premium | Open profile ↗ |
| 165 |  Chef Ale Monteiro | APP COMERBEM LABS✓@alecomerbem | 642K | - | baking | premium | Open profile ↗ |
| 166 |  CAKENEST✓@cakenest.in | 638K | - | baking | premium | Open profile ↗ |
| 167 |  Sasha Aleksandra Nary✓@sashacakeschicago | 638K | - | baking | premium | Open profile ↗ |
| 168 |  Maegan Brown ~ The BakerMama✓@thebakermama | 637K | - | baking | premium | Open profile ↗ |
| 169 |  Ran✓@konel_bread | 632K | - | baking | standard | Open profile ↗ |
| 170 |  Rubes✓@rubybhogal | 631K | - | baking | standard | Open profile ↗ |
| 171 | 631K | - | baking | standard | Open profile ↗ | |
| 172 |  carla bezanson✓@carlabezanson | 628K | - | baking | premium | Open profile ↗ |
| 173 |  Camilla Hamid✓@camillahamid | 619K | - | baking | premium | Open profile ↗ |
| 174 |  Evelyn Ariana Ortiz✓@_evess | 617K | - | baking | premium | Open profile ↗ |
| 175 |  Lili Forberg✓@liliforberg | 617K | - | baking | standard | Open profile ↗ |
| 176 | 616K | - | baking | premium | Open profile ↗ | |
| 177 |  Xandy Sutherland Nickel✓@a_sutherland_belle | 610K | - | baking | standard | Open profile ↗ |
| 178 |  Tábata Romero✓@tabataromeroo | 609K | - | baking | premium | Open profile ↗ |
| 179 |  Sprinkles✓@sprinklescupcakes | 607K | - | baking | standard | Open profile ↗ |
| 180 |  Damla Seftalicioglu✓@damyskitchen | 606K | - | baking | standard | Open profile ↗ |
| 181 |  IOANA PUIU✓@ioanapuiuofficial | 596K | - | baking | standard | Open profile ↗ |
| 182 |  АЛИНА МАКАРОВА✓@cake_school | 596K | - | baking | standard | Open profile ↗ |
| 183 | 588K | - | baking | standard | Open profile ↗ | |
| 184 |  Mery García Butrón✓@cocinaparatodos | 587K | - | baking | premium | Open profile ↗ |
| 185 |  Mercotte✓@lacuisinedemercotte | 583K | - | baking | premium | Open profile ↗ |
| 186 |  Christine McConnell✓@christinehmcconnell | 583K | - | baking | premium | Open profile ↗ |
| 187 |  Fatmanur Kılıç✓@kilic_story | 582K | - | baking | standard | Open profile ↗ |
| 188 |  Valentina Boccia✓@hovogliadidolce | 581K | - | baking | premium | Open profile ↗ |
| 189 |  Valentina✓@valuramallo | 576K | - | baking | standard | Open profile ↗ |
| 190 |  casey c@caseycalvert | 570K | - | baking | premium | Open profile ↗ |
| 191 |  Nina Métayer✓@ninametayer | 566K | - | baking | elite | Open profile ↗ |
| 192 |  재밌는걸 참 좋아하고, 하고 싶은 거 하는 사람~^^✓@rohongchul | 565K | - | baking | standard | Open profile ↗ |
| 193 |  Adrián✓@elchefconbotas | 564K | - | baking | premium | Open profile ↗ |
| 194 | 562K | - | baking | premium | Open profile ↗ | |
| 195 |  Mayara Campos | Confeitaria | Tortas de Vitrine✓@mayaracamposdoces | 561K | - | baking | premium | Open profile ↗ |
| 196 |  Fabián León✓@fabianleonp | 560K | - | baking | premium | Open profile ↗ |
| 197 | 558K | - | baking | premium | Open profile ↗ | |
| 198 | 557K | - | baking | premium | Open profile ↗ | |
| 199 |  Jacqueline Bastiaan Wijaya✓@jacquelinewijaya | 556K | - | baking | standard | Open profile ↗ |
| 200 | 553K | - | baking | premium | Open profile ↗ |