Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 201 |  christinatosi✓@christinatosi | 552K | — | baking | premium | View profile → |
| 202 |  The Bakeking - Ben Cullen✓@the_bakeking | 551K | — | baking | premium | View profile → |
| 203 |  Whitney DePaoli | Sugar & Sparrow✓@sugarandsparrowco | 550K | — | baking | premium | View profile → |
| 204 |  Yann Couvreur✓@yanncouvreur | 549K | — | baking | premium | View profile → |
| 205 |  Dorian Tudeau✓@lecoindupatissier | 549K | — | baking | premium | View profile → |
| 206 | 548K | — | baking | premium | View profile → | |
| 207 |  Edd Kimber✓@theboywhobakes | 547K | 2.84% | baking | premium | View profile → |
| 208 |  Adi Shalom✓@adikosh_123 | 546K | — | baking | premium | View profile → |
| 209 |  Jacque - Criadora de conteúdo e Professora✓@jacque_descomplicando | 543K | — | baking | standard | View profile → |
| 210 |  Amo Pão Caseiro 💛🥖✓@amopaocaseiro | 542K | — | baking | standard | View profile → |
| 211 |  TodoPostresOficial > @CakesbyRos✓@todopostresoficial | 537K | — | baking | premium | View profile → |
| 212 |  Betty Crocker✓@bettycrocker | 536K | — | baking | premium | View profile → |
| 213 |  Tacito Cury✓@tacitocury | 535K | — | baking | premium | View profile → |
| 214 | 535K | — | baking | premium | View profile → | |
| 215 |  Andrew Fuller✓@sugarfreakshow | 534K | — | baking | premium | View profile → |
| 216 |  Sarah Kadison✓@sarahsfitfood | 533K | — | baking | premium | View profile → |
| 217 |  Dairely Albornoz✓@dairelym | 533K | — | baking | standard | View profile → |
| 218 | 532K | — | baking | premium | View profile → | |
| 219 |  Laura Garcia 🎂🎼👸🏼🐘💍👑✓@laura__osmani | 532K | — | baking | premium | View profile → |
| 220 | 529K | — | baking | standard | View profile → | |
| 221 |  Nicolas Tonini✓@nicook_off | 526K | — | baking | premium | View profile → |
| 222 |  Georgetown Cupcake✓@georgetowncupcake | 525K | — | baking | premium | View profile → |
| 223 | 520K | — | baking | standard | View profile → | |
| 224 |  Mrizi i Zanave Agroturizem✓@mrizi_i_zanave | 519K | — | baking | standard | View profile → |
| 225 |  Céline Morleghem✓@celine_cakedesign45 | 517K | — | baking | premium | View profile → |
| 226 |  Sebastian Leon✓@sebastianleon | 516K | — | baking | premium | View profile → |
| 227 |  Furkan Yalçın✓@furkanyyalcin | 514K | — | baking | premium | View profile → |
| 228 |  gail ng ✿ baking & desserts✓@teakandthyme | 510K | — | baking | premium | View profile → |
| 229 |  Cupcake Jemma✓@cupcakejemma | 509K | — | baking | premium | View profile → |
| 230 |  Miriam Buffa✓@miriambuffa | 506K | — | baking | standard | View profile → |
| 231 |  Zahra Ali Almoughaliq✓@zahra_chocovania | 502K | — | baking | premium | View profile → |
| 232 |  Claire Tan✓@zhysin | 501K | — | baking | standard | View profile → |
| 233 |  BakerybyNoelia✓@bakerybynoelia | 494K | — | baking | premium | View profile → |
| 234 | 493K | — | baking | standard | View profile → | |
| 235 |  Missy Lanning✓@missylanning | 492K | — | baking | standard | View profile → |
| 236 | 490K | — | baking | premium | View profile → | |
| 237 | 487K | — | baking | standard | View profile → | |
| 238 |  Erin Collins | Gluten-Free Recipes✓@meaningfuleats | 486K | — | baking | standard | View profile → |
| 239 |  Isᴀʙᴇʟᴀ Aᴋᴋᴀʀɪ®✓@isabelaakkari | 486K | — | baking | premium | View profile → |
| 240 |  Banan Alrawahneh 🇯🇴✓@bananalrawahneh | 485K | — | baking | standard | View profile → |
| 241 |  Kim-Joy✓@kimjoy | 481K | — | baking | premium | View profile → |
| 242 |  The Cake Blog@thecakeblog | 480K | — | baking | premium | View profile → |
| 243 | 480K | — | baking | premium | View profile → | |
| 244 |  Mackenzie Lee✓@itsmacksmacs | 479K | — | baking | premium | View profile → |
| 245 |  Hena Arora Mahajan | CAKE ARTIST | INSTRUCTOR | RECIPE DEVELOPER✓@funkybatter | 479K | — | baking | premium | View profile → |
| 246 | Heaven's Sweetness Shop@heavenssweetnessshop | 476K | — | baking | standard | View profile → |
| 247 |  Vincent Salur✓@vincentsalur | 475K | — | baking | premium | View profile → |
| 248 |  Ksenia Penkina✓@ksenia.penkina | 475K | — | baking | premium | View profile → |
| 249 | 471K | — | baking | standard | View profile → | |
| 250 |  Daler Yusuf✓@daleryusuf | 470K | — | baking | standard | View profile → |