Top Baking Influencers in 2026
5,004creators
2.10%avg engagement
42Kmedian followers
New York · Los Angeles · São Paulotop cities
Zaver lists 5,004 vetted baking influencers on Instagram, averaging 2.10% engagement with a median audience of 41,833 followers. The segment's biggest hubs are New York, Los Angeles, São Paulo. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier - click through for the full report.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 251 |  Aslı Gül Kutlu✓@asligul.kutlu | 469K | - | baking | premium | Open profile ↗ |
| 252 |  Ekaterina✓@ekats | 469K | - | baking | premium | Open profile ↗ |
| 253 |  Bárbara Melendez • Confeitaria • Chef de Criação✓@ba.melendez | 469K | - | baking | premium | Open profile ↗ |
| 254 | 469K | - | baking | standard | Open profile ↗ | |
| 255 | 462K | - | baking | standard | Open profile ↗ | |
| 256 | 461K | - | baking | premium | Open profile ↗ | |
| 257 |  Matty✓@mattyedgell | 459K | - | baking | premium | Open profile ↗ |
| 258 |  Citra Anidya✓@ncit90 | 458K | - | baking | premium | Open profile ↗ |
| 259 |  Marcela Soares✓@marcelasoaresdoces | 457K | - | baking | premium | Open profile ↗ |
| 260 | 456K | - | baking | standard | Open profile ↗ | |
| 261 |  Or Shpitz אור שפיץ✓@or_shpitz | 456K | - | baking | standard | Open profile ↗ |
| 262 |  Katherine Sabbath✓@katherine_sabbath | 454K | - | baking | premium | Open profile ↗ |
| 263 |  𝐉𝐞𝐟𝐟𝐫𝐞𝐲 𝐂𝐚𝐠𝐧𝐞𝐬✓@jeffreycagnes | 452K | - | baking | premium | Open profile ↗ |
| 264 |  Oldman Teh✓@oldmanteh99 | 449K | - | baking | premium | Open profile ↗ |
| 265 | 447K | - | baking | standard | Open profile ↗ | |
| 266 |  Angel Cakes® - Angélica Fim✓@angelcakesgourmet | 446K | - | baking | standard | Open profile ↗ |
| 267 |  Gregory Doyen | Pastry Chef@gregorydoyen | 445K | - | baking | premium | Open profile ↗ |
| 268 |  Amanda Rettke | iambaker.net✓@iambaker | 442K | - | baking | standard | Open profile ↗ |
| 269 | 442K | - | baking | premium | Open profile ↗ | |
| 270 |  Renato Ardovino✓@le_torte_di_renato | 439K | - | baking | premium | Open profile ↗ |
| 271 |  أسرار عارف | Asrar Aref✓@asrararef | 436K | - | baking | standard | Open profile ↗ |
| 272 | 436K | - | baking | standard | Open profile ↗ | |
| 273 |  Zoë François | Pastry Chef✓@zoebakes | 434K | - | baking | premium | Open profile ↗ |
| 274 | 432K | - | baking | standard | Open profile ↗ | |
| 275 |  The White Flower Cake Shoppe@whiteflowercakeshoppe | 432K | - | baking | premium | Open profile ↗ |
| 276 | 430K | - | baking | premium | Open profile ↗ | |
| 277 |  古娃娃✓@wawawaku | 430K | - | baking | standard | Open profile ↗ |
| 278 | 430K | - | baking | budget | Open profile ↗ | |
| 279 |  Frida Skattberg✓@bakamedfrida | 430K | - | baking | standard | Open profile ↗ |
| 280 |  Whitney Berge✓@theblondewhobakes | 427K | - | baking | premium | Open profile ↗ |
| 281 |  Adriana Ribeiro✓@adrianaribeirobolos | 427K | - | baking | premium | Open profile ↗ |
| 282 |  BREADAHEAD✓@breadaheadbakery | 426K | - | baking | premium | Open profile ↗ |
| 283 |  Christelle Gomez✓@iletaitunefoislapatisserie | 425K | - | baking | premium | Open profile ↗ |
| 284 |  Ashwini Jain | Pastry Chef✓@boldbakingnation | 424K | - | baking | premium | Open profile ↗ |
| 285 |  Eat Cake Be Merry - Liz Shim✓@eatcakebemerry | 422K | - | baking | premium | Open profile ↗ |
| 286 |  Lily Vanilli Bakery, London✓@lily_vanilli_cake | 422K | - | baking | premium | Open profile ↗ |
| 287 |  Ally Duncan✓@sugarpusher | 421K | - | baking | premium | Open profile ↗ |
| 288 |  Porto's Bakery & Café✓@portosbakery | 419K | - | baking | premium | Open profile ↗ |
| 289 |  Juanma Herrera✓@juanmanuelherrera1 | 418K | - | baking | standard | Open profile ↗ |
| 290 | 415K | - | baking | premium | Open profile ↗ | |
| 291 |  Beth Baumgartner✓@beth_thefirstyear | 415K | - | baking | standard | Open profile ↗ |
| 292 |  Guillaume Mabilleau✓@guillaumemabilleau | 413K | - | baking | premium | Open profile ↗ |
| 293 | 413K | - | baking | elite | Open profile ↗ | |
| 294 | 413K | - | baking | premium | Open profile ↗ | |
| 295 | 412K | - | baking | standard | Open profile ↗ | |
| 296 |  Med Irjdalen Krawch✓@chef_krawch | 411K | - | baking | premium | Open profile ↗ |
| 297 |  Cassie@chef.garycat | 411K | - | baking | premium | Open profile ↗ |
| 298 |  Alma Obregón✓@alma_cupcakes | 409K | - | baking | premium | Open profile ↗ |
| 299 |  Olga Noskova✓@olganoskovaa | 409K | - | baking | premium | Open profile ↗ |
| 300 | 407K | - | baking | standard | Open profile ↗ |