Benchmark · live data
Wine influencer engagement rate benchmark (2026)
1,629creators
24Kmedian followers
Napa · Saint Helena · New Yorktop cities
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Frequently asked questions
What is a good engagement rate for Wine influencers?
Zaver benchmarks Wine creators against the live niche average computed from vetted profiles.
How is this benchmark calculated?
Live from 1,629 Wine creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.