Top Wine Influencers in 2026
Zaver lists 1,629 vetted wine influencers on Instagram with a median audience of 23,946 followers. The segment's biggest hubs are Napa, Saint Helena, New York. Every profile below includes follower stats, engagement benchmarked against the niche, an AI quality screen and a price tier — click through for the full report.
The Wine segment encompasses a diverse group of 1,629 creators, each contributing to the rich tapestry of wine culture and appreciation. With a median follower count of 23,946, these creators engage audiences interested in wine tasting, vineyard tours, and wine pairings. The top cities where these creators are based include Napa, Saint Helena, and New York, indicating a strong presence in key wine-producing regions. While the average engagement rate is not specified, brands can expect a variety of engagement levels that may align with their marketing objectives. Some content may require brand review.
| # | Creator | Followers | ER | Niche | Price tier | |
|---|---|---|---|---|---|---|
| 1 |  Cameron Diaz✓@camerondiaz | 12M | — | wine | elite | View profile → |
| 2 |  Thomas Santana✓@thomassantanas | 5.3M | — | wine | elite | View profile → |
| 3 |  DELACRUZ✓@delacruzoriginal | 3.6M | — | wine | elite | View profile → |
| 4 |  Regina King✓@iamreginaking | 2.5M | — | wine | premium | View profile → |
| 5 |  Nicholas Torres✓@nicholas_torres | 1.8M | — | wine | premium | View profile → |
| 6 |  Andrea Barzagli✓@andreabarzagli15 | 1.6M | — | wine | premium | View profile → |
| 7 | 1.5M | — | wine | premium | View profile → | |
| 8 |  Sonal C Holland I Wine & Spirits Expert✓@sonalholland_masterofwine | 1.4M | — | wine | premium | View profile → |
| 9 |  MiddleClassChic✓@middleclasschic | 1.4M | — | wine | elite | View profile → |
| 10 | 1.1M | — | wine | premium | View profile → | |
| 11 |  Danica Patrick✓@danicapatrick | 1.0M | — | wine | premium | View profile → |
| 12 |  Veuve Clicquot Official✓@veuveclicquot | 980K | — | wine | elite | View profile → |
| 13 | 970K | — | wine | premium | View profile → | |
| 14 |  Moët & Chandon Official✓@moetchandon | 958K | — | wine | elite | View profile → |
| 15 |  André Hueston Mack✓@andrehmack | 951K | — | wine | premium | View profile → |
| 16 |  Евгений Чичваркин✓@tot_samy_chichvarkin | 937K | — | wine | premium | View profile → |
| 17 |  Wine Enthusiast✓@wineenthusiast | 867K | — | wine | premium | View profile → |
| 18 |  MARÍA FERNÁNDEZ-RUBÍES SOLER ♡✓@mariafrubies | 847K | — | wine | standard | View profile → |
| 19 |  Do Pão ao Caviar✓@dopaoaocaviar | 811K | — | wine | premium | View profile → |
| 20 |  Dom Pérignon✓@domperignonofficial | 800K | — | wine | elite | View profile → |
| 21 | 792K | — | wine | premium | View profile → | |
| 22 |  Juan Jose Origel✓@juanjoseorigel | 774K | — | wine | premium | View profile → |
| 23 |  Gil Schwarz✓@whiskyvegas | 768K | — | wine | premium | View profile → |
| 24 |  Giulia Latini✓@bionditudo | 726K | — | wine | premium | View profile → |
| 25 |  Günel Rəhimova✓@gunnerahim | 722K | — | wine | premium | View profile → |
| 26 |  Luc Belaire✓@officialbelaire | 689K | — | wine | premium | View profile → |
| 27 |  Roque Malias✓@eumalias | 674K | — | wine | standard | View profile → |
| 28 |  K A V I T A C H A N N E✓@kavitachanne | 666K | — | wine | premium | View profile → |
| 29 |  ToyaBushHarris✓@toyabushharris | 661K | — | wine | premium | View profile → |
| 30 | 661K | — | wine | premium | View profile → | |
| 31 |  Maximilian Riedel✓@maxiriedel | 642K | — | wine | premium | View profile → |
| 32 |  Wine Spectator Magazine (21+ to follow)✓@wine_spectator | 629K | — | wine | elite | View profile → |
| 33 |  Gambino Prosecco✓@gambinoprosecco | 559K | — | wine | premium | View profile → |
| 34 |  Braian Rizzo✓@braianrizzo | 513K | — | wine | premium | View profile → |
| 35 |  Ademiposi✓@romangoddess1 | 509K | — | wine | premium | View profile → |
| 36 |  Alicia B Gettys✓@aliciabgettys | 488K | — | wine | standard | View profile → |
| 37 |  James Suckling - Wine Ratings✓@james.suckling | 467K | — | wine | elite | View profile → |
| 38 |  Lydia McLaughlin✓@oclydia | 460K | — | wine | premium | View profile → |
| 39 |  Francesca Piemontese 🍷 Wine Sommelier✓@francesca_sommwine | 458K | — | wine | premium | View profile → |
| 40 |  Pandora Vanderpump Sabo✓@pandoravt | 437K | — | wine | premium | View profile → |
| 41 |  Cambridge Wines | Just Real Wine Recs@cambridgewines | 429K | — | wine | premium | View profile → |
| 42 | 419K | — | wine | standard | View profile → | |
| 43 |  Manuel Alejandro Vigil✓@alevigilmalbec | 402K | — | wine | premium | View profile → |
| 44 | 397K | — | wine | premium | View profile → | |
| 45 | 384K | — | wine | premium | View profile → | |
| 46 | 380K | — | wine | standard | View profile → | |
| 47 | 370K | — | wine | premium | View profile → | |
| 48 | 348K | — | wine | standard | View profile → | |
| 49 |  Charlotte Bridgeman✓@charlottebridgeman | 341K | — | wine | premium | View profile → |
| 50 |  Eu Amo Vinho✓@euamovinho | 338K | — | wine | standard | View profile → |
Hiring wine creators: what to look for
When hiring creators in the Wine segment, brands should prioritize those with a genuine passion for wine and a well-established audience. It is essential to assess the creator's content quality and alignment with the brand's values. Brands should also consider the creator's engagement metrics, as these can provide insights into the effectiveness of potential partnerships. Additionally, understanding the creator's audience demographics can help ensure that the campaign reaches the desired target market.
Frequently asked questions
What is the typical pricing for creators in the Wine segment?
Pricing can vary widely based on factors such as audience size and engagement, but brands should be prepared to explore different tiers based on their budget and campaign goals.
What is the average engagement rate for creators in the Wine segment?
The average engagement rate for this segment is not specified, but brands should analyze individual creator metrics to gauge potential engagement.
What types of content do Wine creators typically produce?
Wine creators often produce content related to wine reviews, tasting events, vineyard tours, and educational posts about wine varieties and pairings.