Top Wine Influencers in 2026

The Wine segment encompasses a diverse group of 1,629 creators, each contributing to the rich tapestry of wine culture and appreciation. With a median follower count of 23,946, these creators engage audiences interested in wine tasting, vineyard tours, and wine pairings. The top cities where these creators are based include Napa, Saint Helena, and New York, indicating a strong presence in key wine-producing regions. While the average engagement rate is not specified, brands can expect a variety of engagement levels that may align with their marketing objectives. Some content may require brand review.

Hiring wine creators: what to look for

When hiring creators in the Wine segment, brands should prioritize those with a genuine passion for wine and a well-established audience. It is essential to assess the creator's content quality and alignment with the brand's values. Brands should also consider the creator's engagement metrics, as these can provide insights into the effectiveness of potential partnerships. Additionally, understanding the creator's audience demographics can help ensure that the campaign reaches the desired target market.

Frequently asked questions