Benchmark · live data
Luxury-travel influencer engagement rate benchmark (2026)
5,748creators
1.30%avg engagement
51Kmedian followers
New York · Dubai · Londontop cities
What counts as good in Luxury-travel?
1.30%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 1.95% | 1.5× the niche average or better |
| Good | 1.30% – 1.95% | at or above the niche average |
| Average | 0.65% – 1.30% | within half of the average |
| Low | below 0.65% | investigate authenticity and content fit |
Every Luxury-travel creator profile on Zaver shows this verdict automatically — browse 5,748 vetted Luxury-travel creators →
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Frequently asked questions
What is a good engagement rate for Luxury-travel influencers?
The average across 5,748 vetted Luxury-travel creators is 1.30%. At or above that is good; 1.95%+ is excellent; below 0.65% is weak for the niche.
How is this benchmark calculated?
Live from 5,748 Luxury-travel creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.