Benchmark · live data
Medicine influencer engagement rate benchmark (2026)
11,946creators
31Kmedian followers
Istanbul · São Paulo · New Yorktop cities
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Frequently asked questions
What is a good engagement rate for Medicine influencers?
Zaver benchmarks Medicine creators against the live niche average computed from vetted profiles.
How is this benchmark calculated?
Live from 11,946 Medicine creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.