Benchmark · live data
Pharma influencer engagement rate benchmark (2026)
752creators
41Kmedian followers
Istanbul · New York · Lagostop cities
Related
Frequently asked questions
What is a good engagement rate for Pharma influencers?
Zaver benchmarks Pharma creators against the live niche average computed from vetted profiles.
How is this benchmark calculated?
Live from 752 Pharma creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.