Benchmark · live data
Cooking influencer engagement rate benchmark (2026)
7,021creators
0.74%avg engagement
56Kmedian followers
New York · London · Miamitop cities
What counts as good in Cooking?
0.74%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 1.11% | 1.5× the niche average or better |
| Good | 0.74% – 1.11% | at or above the niche average |
| Average | 0.37% – 0.74% | within half of the average |
| Low | below 0.37% | investigate authenticity and content fit |
Every Cooking creator profile on Zaver shows this verdict automatically — browse 7,021 vetted Cooking creators →
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Frequently asked questions
What is a good engagement rate for Cooking influencers?
The average across 7,021 vetted Cooking creators is 0.74%. At or above that is good; 1.11%+ is excellent; below 0.37% is weak for the niche.
How is this benchmark calculated?
Live from 7,021 Cooking creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.