Benchmark · live data
Gaming influencer engagement rate benchmark (2026)
5,679creators
2.66%avg engagement
66Kmedian followers
Los Angeles · Paris · San Franciscotop cities
What counts as good in Gaming?
2.66%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 3.99% | 1.5× the niche average or better |
| Good | 2.66% – 3.99% | at or above the niche average |
| Average | 1.33% – 2.66% | within half of the average |
| Low | below 1.33% | investigate authenticity and content fit |
Every Gaming creator profile on Zaver shows this verdict automatically — browse 5,679 vetted Gaming creators →
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Frequently asked questions
What is a good engagement rate for Gaming influencers?
The average across 5,679 vetted Gaming creators is 2.66%. At or above that is good; 3.99%+ is excellent; below 1.33% is weak for the niche.
How is this benchmark calculated?
Live from 5,679 Gaming creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.