Benchmark · live data
Marketing influencer engagement rate benchmark (2026)
11,893creators
0.75%avg engagement
22Kmedian followers
New York · Los Angeles · São Paulotop cities
What counts as good in Marketing?
0.75%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 1.13% | 1.5× the niche average or better |
| Good | 0.75% – 1.13% | at or above the niche average |
| Average | 0.38% – 0.75% | within half of the average |
| Low | below 0.38% | investigate authenticity and content fit |
Every Marketing creator profile on Zaver shows this verdict automatically — browse 11,893 vetted Marketing creators →
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Frequently asked questions
What is a good engagement rate for Marketing influencers?
The average across 11,893 vetted Marketing creators is 0.75%. At or above that is good; 1.13%+ is excellent; below 0.38% is weak for the niche.
How is this benchmark calculated?
Live from 11,893 Marketing creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.