Marketing Influencer Marketing in 2026
Marketing is one of Zaver's tracked Instagram niches, with 11,893 vetted creators averaging 0.75% engagement and a median audience of 22,471 followers. This hub links the segment's top creators, full listing, Top 50 ranking, engagement benchmark and country-level breakdowns.
The Marketing segment comprises a total of 11,893 creators, providing a diverse range of voices and perspectives within the industry. These creators have an average engagement rate of 0.75%, indicating a moderate level of interaction with their audiences. The median follower count for creators in this segment is 22,471, suggesting that many have established a solid presence in the marketing space. Notably, the top cities where these creators are based include New York, Los Angeles, and São Paulo, reflecting a global reach and influence. Some content may require brand review.
Similar creators
Browse all 11,893 Marketing creators → See the Top 50 ranking →
Marketing influencers by country
Hiring marketing creators: what to look for
When hiring creators in the Marketing segment, brands should prioritize engagement metrics and audience demographics to ensure alignment with their target market. It is essential to assess the creator's content style and previous collaborations to gauge fit with brand values. Additionally, brands should consider the geographical distribution of the creator's audience, particularly if they are targeting specific regions such as New York, Los Angeles, or São Paulo. A comprehensive review of the creator's past performance can provide insights into their effectiveness in driving engagement and conversions.
Frequently asked questions
What is the average engagement rate for creators in the Marketing segment?
The average engagement rate for creators in this segment is 0.75%.
What should brands consider when setting a budget for collaborations?
Brands should explore pricing tiers that reflect the creator's follower count and engagement metrics, ensuring they align with their marketing objectives.
How many creators are there in the Marketing segment?
There are 11,893 creators in the Marketing segment.