Benchmark · live data
Relationships influencer engagement rate benchmark (2026)
1,229creators
63Kmedian followers
Portland · Berlin · Stockholmtop cities
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Frequently asked questions
What is a good engagement rate for Relationships influencers?
Zaver benchmarks Relationships creators against the live niche average computed from vetted profiles.
How is this benchmark calculated?
Live from 1,229 Relationships creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.