Benchmark · live data
Parenting influencer engagement rate benchmark (2026)
15,503creators
3.28%avg engagement
36Kmedian followers
Jakarta · New York · Los Angelestop cities
What counts as good in Parenting?
3.28%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 4.93% | 1.5× the niche average or better |
| Good | 3.28% – 4.93% | at or above the niche average |
| Average | 1.64% – 3.28% | within half of the average |
| Low | below 1.64% | investigate authenticity and content fit |
Every Parenting creator profile on Zaver shows this verdict automatically — browse 15,503 vetted Parenting creators →
Related
Frequently asked questions
What is a good engagement rate for Parenting influencers?
The average across 15,503 vetted Parenting creators is 3.28%. At or above that is good; 4.93%+ is excellent; below 1.64% is weak for the niche.
How is this benchmark calculated?
Live from 15,503 Parenting creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.