Benchmark · live data
Reviews influencer engagement rate benchmark (2026)
580creators
46Kmedian followers
Meridian · Chesapeake · Gennevillierstop cities
Related
Frequently asked questions
What is a good engagement rate for Reviews influencers?
Zaver benchmarks Reviews creators against the live niche average computed from vetted profiles.
How is this benchmark calculated?
Live from 580 Reviews creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.