Benchmark · live data
Ngo influencer engagement rate benchmark (2026)
182creators
43Kmedian followers
Istanbul · Moscow · Los Angelestop cities
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Frequently asked questions
What is a good engagement rate for Ngo influencers?
Zaver benchmarks Ngo creators against the live niche average computed from vetted profiles.
How is this benchmark calculated?
Live from 182 Ngo creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.