Benchmark · live data
Pets influencer engagement rate benchmark (2026)
9,491creators
3.60%avg engagement
35Kmedian followers
Los Angeles · New York · Chicagotop cities
What counts as good in Pets?
3.60%niche average
| Verdict | Engagement rate | Meaning |
|---|---|---|
| Excellent | above 5.41% | 1.5× the niche average or better |
| Good | 3.60% – 5.41% | at or above the niche average |
| Average | 1.80% – 3.60% | within half of the average |
| Low | below 1.80% | investigate authenticity and content fit |
Every Pets creator profile on Zaver shows this verdict automatically — browse 9,491 vetted Pets creators →
Related
Frequently asked questions
What is a good engagement rate for Pets influencers?
The average across 9,491 vetted Pets creators is 3.60%. At or above that is good; 5.41%+ is excellent; below 1.80% is weak for the niche.
How is this benchmark calculated?
Live from 9,491 Pets creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.