Benchmark · live data
Desserts influencer engagement rate benchmark (2026)
1,071creators
41Kmedian followers
New York · Los Angeles · Houstontop cities
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Frequently asked questions
What is a good engagement rate for Desserts influencers?
Zaver benchmarks Desserts creators against the live niche average computed from vetted profiles.
How is this benchmark calculated?
Live from 1,071 Desserts creators that passed Zaver's indexing quality bar — labeled, categorized and above minimum audience thresholds. It refreshes as the index updates.
Why do engagement rates differ by niche?
Audience behavior differs by content type: comment-heavy communities engage more per follower than passive-consumption niches, and typical account sizes differ — larger accounts naturally run lower rates.